This type of quiz is designed to ultimately help you sell more products, grow your email list, and improve your user experience, and quash analysis paralysis.
Your quiz can be used as a tool to help fight decision fatigue, build your brand, and offer value all at the same time.
But here’s thing: most quizzes suck — they’re shallow and don’t have a purposeful strategy behind them. When done right, quizzes do far more than offer a fun experience.
Gets shared like crazy - the average quiz gets shared 1900 times so imagine what’s possible when you use a proven framework for better conversions, segmentation, and engagement.
Inspires an emotional reaction - whether we want to admit it or not, emotion runs the show. Your audience won’t remember that you were featured on Forbes and have a masters, they’ll remember how you made them feel.
Strategically boosts your bottom line - this is where most quizzes really miss the mark. I’ll help you understand why working backwards is key when it comes to creating a profit boosting quiz strategy.
Quizzes are the most underrated lead magnet there is. Most people think quizzes are just a fun way to pass the time and learn something you didn’t know about yourself or the world around you — but the truth is, they can do far more than that.
Why are quizzes so effective?
They allow you to easily and naturally segment your email list
I mean, which sounds better…
Having a one-size-fits-all email marketing strategy where you’re throwing spaghetti at the wall and hoping it sticks…
Refining your marketing messages based on the different types of ideal clients and customers on your list?
Segmentation allows you to get specific, and specificity, sells.
Here’s a glimpse at what’s possible when you approach your email marketing with a segmentation strategy…
Question: what’s endlessly curious, ego-driven, self-obsessed, and has access to the internet?
B. Humans ⇐ the correct answer.
We humans love learning more about ourselves. We especially love being told what makes us uniquely awesome. More importantly, we love sharing that information with others.
Unless you listen to Alan Watts on the daily and have attended silent Vipassana meditation retreats once a month for the last 12 years, you’re likely driven by ego more than you think.
The heydays of FB advertising are gone but that doesn’t mean you can’t still affordably use ads to build your platform. The majority of my 1:1 clients are getting .25-.75 leads even when targeting cold traffic.
Compare that to between $3-$5 which is considered a great cost per lead in many industries and with quizzes, you’re laughing.
If your store’s growth strategy includes Facebook ads, having a quiz can save you a whole lot of cheddah. You can capture offer customized product recommendations directly from your quiz results page instead of paying twice for them. And because quizzes convert so well, you’ll be building an audience of warm leads to send retargeting ads to.
And in case you’re not a total marketing nerd like me, retargeting is the secret to higher conversions, lowered ad spend, and better results using FB ads.
You’ve heard the statistics — that the average attention span is that of a goldfish. That you’ve got like 6 seconds to capture someone’s attention before they’re on to the next thing.
Well, interactive content helps solve that problem. It generates 4-5x the pageviews of traditional content, 2x more conversions, and it’s 23% more effective at educating your customer than static content.
Coming up with quiz ideas is easy. But coming up with quiz ideas that boost your bottom line requires a game plan. Start by thinking about what you ultimately want your quiz takers to do.
For e-Commerce the end goal is usually to buy your product. It might also be to boost awareness, create a relationship, and build your email list.
Now ask yourself, what does my prospect need to know, feel, and believe in order to make the choice to buy from me?
Use your quiz as a tool to help them start their buyer’s journey on the right foot.
This is by all means not an exhaustive list, but it should give you a glimpse into what’s possible with a signature quiz. These are all quizzes that have been taken and shared tens of thousands of times.
I’m straight up obsessed with quizzes. Can you tell? I’ve always been the girl who went straight to the quiz in every magazine.
Nowadays I use quizzes to help online brands like Jenna Kutcher, Carrie Green, Rick Mulready, John Lee Dumas, Amy Porterfield and many more to generate brag worthy results.
I’ve developed my own methodology to help business owners like yourself create a quiz for your biz that does way more heavy lifting than your average lead magnet.
I love quizzes because they’re fun AND effective. They blend the best of both worlds while harnessing the relatively untapped power of interactive content. If you want to create an a business growth asset like none other, you’re in the right place.
I’m so stoked you’re here and I can’t wait to help you slay any doubt dragons so you can forge ahead and create a quiz for your biz!
Otherwise known as the Quiz Funnel Queen First of Her Name, Mother of Quizzes, Breaker of Lames, Lady Regnant of the Funnel Kingdoms (please tell me you watch Game of Thrones?)
P.S. This is just the beginning…
I’m not just gonna tell you quizzes are awesome, give you a few tips, and peace out. I’m here to help you turn this idea into reality.
Keep an eye on your inbox cause I’ll be coming at you with more of my best tips, tricks, and practices so that you can create a kick-ass signature quiz of your own and start attracting raving fans left, right, and center stage!