Join the community and mentorship circle for coaches, service providers, and creators
TO THE BUSINESS OWNER WHO BELIEVES IT’S ALL CONNECTED:
And you know you should be able to achieve all of this and more without needing to:
The one that’s more rigid than a plank of wood, repeating like a broken record – “business is supposed to be this hard,” “an easier way doesn’t exist,” or “am I really cut out for this?” , “who am I to ask for more?”
You know it’s possible to increase your capacity for all the things that signal success…
… a steady stream of sales
… perfect-fit clients and students flowing into your programs
… increased visibility and recognition that you’ve built something special
… partnerships with businesses whose values align with your own
… in-demand offers that allow you to tap into your genius and charge accordingly
Aka. The Visionary
Every truly successful business requires a visionary that’s clear on who they are — strengths, weaknesses, natural gifts, values, and marketing methods that align with those things. It’s only when those boxes are ticked off that the rest of the ecosystem can thrive.
Aka. the people you help
Your seeds represent your audience and community. Each seed, or in the case of your business, lead = a person rich with the potential to grow, change, and transform. Your job is to give them what they need, to recognize their potential and understand what’s required to help them sprout and grow strong.
Aka. the terrain you cultivate that makes sales and transformation possible
Your business soil is a diverse collection of proven growth and connection strategies that enable customer transformation to take root and consistent profit to flourish.
Water represents the fluid nature of market dynamics and your ability to not just stay afloat, but to ride the waves of change and use them to your advantage.
Aka. the dynamic ebb and flow of your market
When you learn to work with the seasons in your business you can set yourself up for sustainable success that doesn’t rely on you being in perpetual harvest mode.
Aka. the rhythm of sustainable success
The most precious gift we have as entrepreneurs is
You get to choose whether you’ll build a business that feels like:
A thriving healthy ecosystem that acknowledges and works with the laws of nature to attain balance and abundance.
A space for expansion, experimentation, and FUN.
A catalyst to help you grow as a human and step into full authorship of your life.
A real community of people you LOVE to be around and deeply appreciate – from your team to your clients and customers, the humans you attract feel like warm sunshine.
A damn near limitless playground of potential that grows more expansive the stronger and more flexible YOU become.
A nurturing home for your freedom that you can design according to your passion, intuition, and rhythms. Whether that's carving out plenty of time with your family, space for passion projects, or regular retreats to reset and recharge
A monoculture clone of the field next door kept alive by spray and pray strategies
A ball to your chain heavy with “have to’s” and “shoulds”.
An endless series of burdens to hold until they get too damn heavy.
Performing on a stage only showing the version of yourself that fits in the box you’ve labeled “leader”.
A finite chance to capitalize on the demands of your market before your competition does.
A draining cubicle-style home base that keeps you in perpetual feast or famine mode: "Better not step away, or everything might fall apart!"
Of course there is a theoretical ‘in between’ column here. No business owner is basking in pure bliss and abundance 24/7 nor are those who struggle always there.
The real question is – what is my dominant experience? If you find that you’re mostly feeling expansive, at ease, and in flow, you go! But if more often than not you’re aligning with that left column and everything feels like a struggle fest, what needs to change?
A note on nuance:
Join me, your growth coach and ecosystem architect inside of…
If your choice is left-aligned, let’s talk about how to make it happen…
An intimate COMMUNITY and MENTORSHIP experience for service providers, course creators, and coaches
Set yourself up for perennial success. Build a foundation you can flourish from. Create a business ecosystem that grows stronger and more resilient with time.
“I see it, I want it, I GOT it”
Create a Scalable, No Brainer Offer That Makes Your People Say
Quiz Funnel
Template Collection
Make your new subscribers feel like joining your email list was their best decision since bangs.
Establish connection, trust, and rapport from the get go and reap the benefits for a long time coming.
Future Bestie Welcome Email Sequence Template
If you’re ready to make it rain but the thought of writing a stellar sales sequence feels like rain on your parade — this template is for you.
Conversion focused and perfect if you’re selling a course, membership, coaching program, or info product.
SIZZLIN' SALES SEQUENCE TEMPLATE
LAZY LAUNCH TEMPLATE COLLECTION
What is the sales page sweet spot exactly? It’s when you can write a sales page that sounds like you, shifts beliefs, inspires your readers into action, overcomes objections, and doesn’t feel spammy.
This template will guide you through how to do just that and never look back.
The Sales Page Sweet Spot Template & Training
The final step! Before someone hits that buy button, they land here.
Let’s give them every reason to keep going and buy from you, ya?
Checkout Page Copy Template
DOUBLE IF YOU CHOOSE TO JOIN DOWN THE ROAD
DOUBLE IF YOU CHOOSE TO JOIN DOWN THE ROAD
“Using her strategies has grown my business. My email list went from 700 to over 2700 in two weeks. But the REAL change for me is that Chanti’s teachings, approach and coaching have helped me find MY VOICE. And now, people literally thank me for letting them be on my email list. No kidding. Through the process of the quiz, I’ve become the narrator of my own story and that has changed everything. Not only is my engagement way up (because hello!, authenticity), I AM MORE FULLY WHO I AM than ever before.”
"[Chanti] is getting me 5,000 new leads every single month. So if you have the opportunity to work with Chanti, absolutely do it! She’s a gem, she’s a diva — she honors her words, she’s incredibly creative, she’s a fabulous writer and just an absolute dream to work with."
“Chanti is like one of those amazing gifts that you don’t know if you want to share with people… She totally over delivers every time, bringing her heart and experience in an amazing fusion to communicate exactly what you want to whom you need in a way that you didn’t even know was possible! Not only is she amazing at content, her poise, strategy, and intuition create the perfect package.”
Hey hey homeslice!
This is the part where I tell you all the reasons I’m qualified and accomplished so you’ll trust me to be your coach and confidante.
I’ll get into that. But first, here’s a bit about who I am as a human…
I’m a mama of 3 free-range cuties living on a homestead in the middle of nowhere, BC, Canada (think mountains, hot springs, forests abundant in wild mushrooms, lakes, and rivers but 2 restaurant choices 30-minutes away!)
I’m married to my best friend and often get to stare at him chasing our kids out my office window #livingthedream.
10 years ago all I had was a laptop I struggled to pay off at $50/month, and a serving gig at night that paid the bills while I built my business during the day.
It’s been a wild ride of both personal and professional growth that’s allowed me to do some badass shit.
Today I run a micro-agency with my incredibly talented team helping world renowned thought leaders build and connect with their audience using custom built quizzes and assessments.
I’ve helped craft the strategy and copy behind 8-figure course launches, created my own offers that have generated multiple 6-figures, and I’ve helped hundreds of business owners grow their communities and convert more strangers into clients and customers.
Chanti xx
✅ You love to jam on strategy and level up your skills as a business owner, but you’ve been in the game long enough to know that those things aren’t the *only* things. You’re here for all of it and you’re here to play the long game.
✅ You’re not totally green to business — you’ve got an email list of at least a couple hundred and have an offer (or a draft of an offer) that you’ve launched, BUT for all that you’ve learned, you know there’s still room for growth.
✅ You’re passionate about what you do, and that passion shows in the high-quality of your offers. Now you’re looking for a way to keep that passion alive by building something sustainable that energizes, genuinely excites you, and gives you the space you need to recharge.
✅ You’ve been doing this whole business thing on your own for way too long. You crave guidance and support from people who actually understand what you’re going through.
✅ Whether you've yet to build your ecosystem or you've got a business that's almost working — you're feeling called to do something different. Whether it's a big audience shift or a totally new offer, you know you need to make a BIG change. Lots of coaches will tell you to do what works, but the reality is you need to do what works for you.
✅ You want your actions and words to align. You’re ready for a massive transformation, whether that means shifting your audience or shifting the very foundation of your business and doing something totally different.
Showing up live to each and every call isn’t a realistic goal for most of us, but there’s no way I’m letting you slip through the cracks.
The lives will be recorded and made available through a structured replay process, meaning that, even if something comes up, you’ll be able to get in on all the business growth goodness I have planned. You’ll even be able to submit questions ahead of time, then watch my response in the recording when it suits your schedule.
While I encourage you to commit for the year (and scoop up the best deal possible) so I can work with you long term to reach your goals, if you’d prefer to go month-to-month you absolutely can.
I get it, friend. You’ve got options. And everywhere you turn you likely see courses promising you'll bring in 6-figures in 6-weeks, get 10,000 Instagram followers, or earn a totally passive income. I’m not going to promise you that, even if all those things are possible through the support you’ll find here.
What we’re focusing on here is building a solid foundation for your business from which you can grow in whichever direction feels right to you.
Through simply joining, NO. But if you show up, make a plan, and work the plan, I promise you’ll see the growth you’ve been longing for in your business.
It depends on what “just starting out” means to you. If you have a dream of running your own business but haven’t taken action on it quite yet, you may want to wait until you’ve established yourself a bit more before joining. But if you’re just starting to build out your business, scale it up, or make it something that energizes and excites you, then Fertile Ground is your perfect fit.
TLDR? To make the most of everything Fertile Ground has to offer, you probably want to have an email list of a couple hundred and a draft of an offer that you’ve launched once or twice.
Everything inside Fertile Ground is just as useful for B2C as it is B2C. The Empathy Ecosystem framework applies to all businesses and all entrepreneurs who want to do things differently. If you're a B2C business owner who's resonating, know that I have worked with dozens of entrepreneurs in your camp and am no stranger to selling solutions that have no monetary ROI.
The Empathy Marketing Ecosystem definitely didn’t happen overnight — it’s the culmination of everything I’ve learned building out my 1:1 copywriting services into a broader, more emotionally and financially sustainable business. A business that allows my team, my family, and I to live life on our own terms.
It really began to crystallize, though, in 2020 when COVID turned the world of business, both brick-and-mortar and online, on its head. I was constantly hearing from fellow business owners who were burnt out, frustrated, and really freakin’ bored with the status quo. They shared my dream of running a business that didn’t just look good on paper, but felt good in their bodies, minds, and souls.
The Empathy Marketing Ecosystem is a framework for achieving that dream by building out your business into something sustainable. Something that gives you the freedom to fully pursue your interests, make memories with the people who matter most, and enjoy all that life has to offer WHILE building your audience, earning a steady income, diversifying your offers, and having fun doing it!