Join the community and mentorship circle for coaches, service providers, and creators
body, mind, soul, business, life, and beyond...
TO THE BUSINESS OWNER WHO BELIEVES IT’S ALL CONNECTED:
Set yourself up for perennial profit and build an abundant & resilient business ecosystem for ALL seasons
Let’s get growing!
- Spend 1/8th of your precious planetary existence engaging on Instagram
- Do all the things, all at once, ignoring your own pace and principles
- Skip out on another fro-yo date with your kids or bestie because you have to research, strategize, and execute on that client project from hell
- Trade in vacations for your vocation – you CAN have chill seasons without putting your biz in famine mode
- Ignore your inner rhythms and intuition in service of things that don't sit right with you…Because all the business "gurus" are telling you: "this is the right way to build your business"
- Limit yourself to one super-specific niche even though you have much more to offer
- Worry that unless you present yourself as the most perfectly poised, refined version of you, with the most original ideas, the best branding, or alllllll the testimonials, you won't build an audience
And you know you should be able to achieve all of this and more without needing to:
The asshole voice in your head is wrong
The one that’s more rigid than a plank of wood, repeating like a broken record – “business is supposed to be this hard,” “an easier way doesn’t exist,” or “am I really cut out for this?” , “who am I to ask for more?”
You know it’s possible to increase your capacity for all the things that signal success…
… a steady stream of sales
… perfect-fit clients and students flowing into your programs
… increased visibility and recognition that you’ve built something special
… partnerships with businesses whose values align with your own
… in-demand offers that allow you to tap into your genius and charge accordingly
The BIG question is…
HOW?
There is no one-size-fits all solution.
There’s no step-by-step blueprint that lays out what it looks like to build a business that nourishes your soul, speaks to your values, and allows you to play your part in creating a better world.
^^That doesn’t mean the answers don’t exist.
So what’s the alternative?
Truth is, your business is an ecosystem…
…but if you’re like most modern business owners, you’ve been taught to treat it like a monoculture
*In my almanac, "profit" is not just about money. It's about seeing ROI for ALL the investments you make in your business and in yourself... including time, energy, love, transforming lives & creating change, and prosperity in all the ways!
Meet the 5 elements of your Empathy Ecosystem:
Aka. The Visionary
Every truly successful business requires a visionary that’s clear on who they are — strengths, weaknesses, natural gifts, values, and marketing methods that align with those things. It’s only when those boxes are ticked off that the rest of the ecosystem can thrive.
Aka. the people you help
Your seeds represent your audience and community. Each seed, or in the case of your business, lead = a person rich with the potential to grow, change, and transform. Your job is to give them what they need, to recognize their potential and understand what’s required to help them sprout and grow strong.
Aka. the terrain you cultivate that makes sales and transformation possible
Your business soil is a diverse collection of proven growth and connection strategies that enable customer transformation to take root and consistent profit to flourish.
Water represents the fluid nature of market dynamics and your ability to not just stay afloat, but to ride the waves of change and use them to your advantage.
Aka. the dynamic ebb and flow of your market
When you learn to work with the seasons in your business you can set yourself up for sustainable success that doesn’t rely on you being in perpetual harvest mode.
Aka. the rhythm of sustainable success
The most precious gift we have as entrepreneurs is
CHOICE.
You get to choose whether you’ll build a business that feels like:
A thriving healthy ecosystem that acknowledges and works with the laws of nature to attain balance and abundance.
A space for expansion, experimentation, and FUN.
A catalyst to help you grow as a human and step into full authorship of your life.
A real community of people you LOVE to be around and deeply appreciate – from your team to your clients and customers, the humans you attract feel like warm sunshine.
A damn near limitless playground of potential that grows more expansive the stronger and more flexible YOU become.
A nurturing home for your freedom that you can design according to your passion, intuition, and rhythms. Whether that's carving out plenty of time with your family, space for passion projects, or regular retreats to reset and recharge
A monoculture clone of the field next door kept alive by spray and pray strategies
A ball to your chain heavy with “have to’s” and “shoulds”.
An endless series of burdens to hold until they get too damn heavy.
Performing on a stage only showing the version of yourself that fits in the box you’ve labeled “leader”.
A finite chance to capitalize on the demands of your market before your competition does.
A draining cubicle-style home base that keeps you in perpetual feast or famine mode: "Better not step away, or everything might fall apart!"
vs.
Of course there is a theoretical ‘in between’ column here. No business owner is basking in pure bliss and abundance 24/7 nor are those who struggle always there.
The real question is – what is my dominant experience? If you find that you’re mostly feeling expansive, at ease, and in flow, you go! But if more often than not you’re aligning with that left column and everything feels like a struggle fest, what needs to change?
A note on nuance:
Grab a spade ‘cause it’s time to dig in and build a thriving business ecosystem
Join me, your growth coach and ecosystem architect inside of…
If your choice is left-aligned, let’s talk about how to make it happen…
JOIN TODAY and lets get growing
An intimate COMMUNITY and MENTORSHIP experience for service providers, course creators, and coaches
Set yourself up for perennial success. Build a foundation you can flourish from. Create a business ecosystem that grows stronger and more resilient with time.
Lay of the land
Here’s what you’ll find in Fertile Ground
Not to sound like a total braggart, but I attract really unique, lovely, intelligent humans. People who won’t settle for ‘meh’, who value freedom as much as they do hard work.
Community resources you’ll have access to in Fertile Ground:
⇒ Members directory
⇒ Collab channel
⇒ Group chats
COMMUNITY || CAMARADERIE || CONNECTION
I’m not saying I’m the BEST coach, but I do strive to do all of the above, and dang do I ever take your trust seriously.
Now let me address the distinction between coaching and mentorship. As your mentor, I can share my direct experience with you. Practical answers to your big questions that I know because I’ve been there. In Fertile Ground, you get both.
Coaching and mentorship you’ll have access to:
⇒ Monthly live coaching calls
⇒ Direct feedback when and where you need it
⇒ The As to your burning business growth Qs
HANDS ON COACHING & MENTORSHIP
The Fertile Ground curriculum will expand based on what YOU need. To get started, you’ll have access to two game changing programs…
AN EXTENSIVE (& GROWING) CURRICULUM
“I see it, I want it, I GOT it”
Create a Scalable, No Brainer Offer That Makes Your People Say
The 4 Pillar EASY YES Offer Production Process Workshop
IDEATE — Let’s get nerdy. Without a good research process, you’ll be dancing in the dark. Learn my Wildcrafted Research Method and watch your ideation and messaging TRANSFORM (this will serve you beyond just building your EASY YES offer).
VALIDATE — How to choose an idea you can run with. Validate BEFORE you create and save yourself the inevitable struggle fest that arises when you operate based on ASSumptions.
CREATE — What actually goes into an EASY YES offer? From the format to what’s inside to order bumps, upsells, and how to ensure alignment with the rest of your ecosystem. It’s all covered here.
OPTIMIZE — Take something ‘meh’ and make it freakin’ marvelous. Trust me, it’s rare that your EASY YES offer will be crushing it out the gate. You’re going to need to know how to optimize instead of just giving up. This is WHAT I DO, I got you.
PLUS everything you need to IMPLEMENT:
✅ The EASY YES Workbook
✅ Wildcrafted Research Spreadsheet Template
✅ Audience Survey & Validation Email Templates
✅ Landing Page & Checkout Page Templates
✅Offer Suite Image Template
BONUSES to make it even easier:
Bonus 1: Your EASY YES Offer Playbook: How to choose your offer format based on your personality
Bonus 2: EASY YES UPSELLS: How to structure your order bumps and upsells to increase your average order value
Bonus 3: EASY YES ADS: Swipe my paid ads strategy + Ad copy & image templates
$444
Included in Fertile Ground
CONNECT - LEARN - SEGMENT - GROW
^^All with one quiz
Learn a step-by-step process for creating a borderline telepathic quiz that makes your dream customers and clients feel like you’re reading their minds.
✅ 9 in-depth lessons plus Q&A sessions that cover the A-Z on: coming up with a compelling quiz idea, segmentation strategy, engaging questions, dopamine inducing results, and a game plan to go from strangers to subscribers to sales.
✅ The Quiz Class Fast-Track Timeline and Action Steps PDF – so you can take the guessing game outta trying to figure out which step to take when.
✅ My Personal Quiz Swipe File: 250+ examples of quizzes organized by industry to inspire your process.
✅ 3 Funnel Maps for Course Creators, Service Providers, and Product Based Businesses to show you what’s possible AFTER someone takes your quiz.
✅ Set-Up Tech Tutorial PLUS 20% Off Interact (my fave quiz hosting platform) – so you can skip those how-to blogs & vids and get your quiz online ASAP.
✅ A Guide to Repurposing Existing Content for Your Quiz – that’s right, all that good content you’ve been creating can help make this quick ‘n dirty process a whole heck-of-a-lot more simple and streamlined.
$497
Included in Fertile Ground
EVERY COPY TEMPLATE IN
- Quiz Results Copy Template
- Quiz Questions Template
- Quiz Landing Page Copy Template
- Quiz Promo Copy Template
- Post-Quiz Email Template
Quiz Funnel
Template Collection
Make your new subscribers feel like joining your email list was their best decision since bangs.
Establish connection, trust, and rapport from the get go and reap the benefits for a long time coming.
Future Bestie Welcome Email Sequence Template
If you’re ready to make it rain but the thought of writing a stellar sales sequence feels like rain on your parade — this template is for you.
Conversion focused and perfect if you’re selling a course, membership, coaching program, or info product.
SIZZLIN' SALES SEQUENCE TEMPLATE
- Future Bestie Welcome Sequence Template
- Sizzlin’ Sales Sequence Template
- Pre-launch Positioning Planner & Templates
- Conversion Event Invite Templates for Social and Email
- Ad Copy Templates for All Phases of Your Launch
- Upsell and Downsell Positioning Planner
- Downsell Sequence Template
LAZY LAUNCH TEMPLATE COLLECTION
$77
Included in Fertile Ground
$77
Included in Fertile Ground
$147
Included in Fertile Ground
Page Templates
Quiz Templates
Email Templates
$147
Included in Fertile Ground
What is the sales page sweet spot exactly? It’s when you can write a sales page that sounds like you, shifts beliefs, inspires your readers into action, overcomes objections, and doesn’t feel spammy.
This template will guide you through how to do just that and never look back.
The Sales Page Sweet Spot Template & Training
The final step! Before someone hits that buy button, they land here.
Let’s give them every reason to keep going and buy from you, ya?
Checkout Page Copy Template
$27
Included in Fertile Ground
$147
Included in Fertile Ground
My goal? Help you take what you need and put 👏it👏into👏action.
No more piles of unfinished projects.
No more “I don’t know what to do or prioritize” questions running through your head.
No more buying courses you don’t need.
You’ll be crossing finish lines and learning as you go with me as your guide in the community and on our coaching calls.
IN THE TRENCHES IMPLEMENTATION SUPPORT
1️⃣ Take stock of where you are right now
2️⃣ Get clear on where you *really* want to go
3️⃣ Make a detailed plan for what you can realistically do in the next 3 months
^^You’ll repeat this process every 3 months and, like Brian Moran’s bestselling book touts, start getting more done in 12 weeks than others do in 12 months (reading the book, totally optional 😉)
MAKE YOUR GROWTH PLAN & TRACK YOUR PROGRESS
- A weekly members only email so you won’t miss a thing.
- Upcoming ‘Growth Guides’ for the key aspects of business growth like traffic, lead generation, and sales — all tailored to your unique Growth Type.
- Book club! Love nerding out on new concepts? Me too. We’ll choose one business book per month to read together and share our top takeaways, insights, and questions as we go.
OKAY WAIT, THERE’S MORE!
JOIN TODAY And lets play
Join Fertile Ground as a Founding Member
For a reason, a season, or a lifetime
Month to Month
when you join today
Annual - 2 Months FREE
$299 per month
DOUBLE IF YOU CHOOSE TO JOIN DOWN THE ROAD
join now
when you join today
$2900 per year
DOUBLE IF YOU CHOOSE TO JOIN DOWN THE ROAD
join now
Let’s talk about the green stuff
It’s high-touch and gets you access to the very best of what I’ve created and all that I’ve learned over the last 10 years in addition to an incredible community, and so much more.
Because Fertile Grounds is a holistic program that sees business and life as deeply connected, ROI comes in a variety of forms. For you, it might look like:
- Finally launching that membership or course that’s been percolating in the back of your mind, recouping the cost of the program within months, and moving forward in business and life with less stress and way more time
- Making the leap from 1:1s to a full suite of offers (courses, digital products, you name it!) that allow you to earn a steady income and serve more people without pushing yourself to the brink of burnout
- Going from freelancer to business owner or even agency builder — raising your rates AND your confidence
- Gaining clarity on who you are and what you actually need so you can bring fun, flow, and genuine pleasure back into your business (⇐ ‘cause boredom, exhaustion, and frustration aren’t sustainable)
And, honestly, that’s just the first carrot out of the bed.
So, with everything offered in Fertile Ground, how long do you think it’ll take to consider this investment one of the best you’ve ever made?
“Using her strategies has grown my business. My email list went from 700 to over 2700 in two weeks. But the REAL change for me is that Chanti’s teachings, approach and coaching have helped me find MY VOICE. And now, people literally thank me for letting them be on my email list. No kidding. Through the process of the quiz, I’ve become the narrator of my own story and that has changed everything. Not only is my engagement way up (because hello!, authenticity), I AM MORE FULLY WHO I AM than ever before.”
— Corey Williams
"[Chanti] is getting me 5,000 new leads every single month. So if you have the opportunity to work with Chanti, absolutely do it! She’s a gem, she’s a diva — she honors her words, she’s incredibly creative, she’s a fabulous writer and just an absolute dream to work with."
— Ingrid Arna
“Chanti is like one of those amazing gifts that you don’t know if you want to share with people… She totally over delivers every time, bringing her heart and experience in an amazing fusion to communicate exactly what you want to whom you need in a way that you didn’t even know was possible! Not only is she amazing at content, her poise, strategy, and intuition create the perfect package.”
— Emma Goldie
Meet Chanti — Your Growth Guide and Fertile Ground Facilitator
Hey hey homeslice!
This is the part where I tell you all the reasons I’m qualified and accomplished so you’ll trust me to be your coach and confidante.
I’ll get into that. But first, here’s a bit about who I am as a human…
I’m a mama of 3 free-range cuties living on a homestead in the middle of nowhere, BC, Canada (think mountains, hot springs, forests abundant in wild mushrooms, lakes, and rivers but 2 restaurant choices 30-minutes away!)
I’m married to my best friend and often get to stare at him chasing our kids out my office window #livingthedream.
10 years ago all I had was a laptop I struggled to pay off at $50/month, and a serving gig at night that paid the bills while I built my business during the day.
It’s been a wild ride of both personal and professional growth that’s allowed me to do some badass shit.
Today I run a micro-agency with my incredibly talented team helping world renowned thought leaders build and connect with their audience using custom built quizzes and assessments.
I’ve helped craft the strategy and copy behind 8-figure course launches, created my own offers that have generated multiple 6-figures, and I’ve helped hundreds of business owners grow their communities and convert more strangers into clients and customers.
Chanti xx
Cool things I’ve done that I can help you do too!
⇒ Worked with DREAM high level clients like Amy Porterfield, Jenna Kutcher, and Matthew Hussey just to name a few
⇒ Built and managed teams of writers, designers, ad managers, and project managers
⇒ Partnered with a SaaS company
⇒ Sold nearly $1M in my own courses and digital products
⇒ Helped launch 2 NYT best-sellers
⇒ Created a template shop
⇒ Hosted my own podcast and guested on dozens of top business podcasts
⇒ Worked with and learned from world class sales and copywriting coaches (I’ve invested hundreds of thousands into my own education and “wasted” shit tons of money on dumbass tax )
⇒ Worked on the strategy and execution of over a dozen 6-figure launches and multiple 7 and 8-figure launches
⇒ Bought a farm
⇒ Made $100k from affiliate launches
⇒ Done a life coaching certification
⇒ Run my own certification programs
⇒ Dealt with every mindset demon you could possibly think of ( << I mean, it goes without saying that this one’s ongoing!)
⇒ Created a newsletter that thousands of entrepreneurs read every week
^^90% of these results came with zero social media strategy, while raising 3 littles, all on mostly under 30 hours a week and now less than that 💁♀️
So ya, I’m the real deal, friend!
Fertile Ground is for You if You’re Ready to Outgrow the Status Quo:
✅ You love to jam on strategy and level up your skills as a business owner, but you’ve been in the game long enough to know that those things aren’t the *only* things. You’re here for all of it and you’re here to play the long game.
✅ You’re not totally green to business — you’ve got an email list of at least a couple hundred and have an offer (or a draft of an offer) that you’ve launched, BUT for all that you’ve learned, you know there’s still room for growth.
✅ You’re passionate about what you do, and that passion shows in the high-quality of your offers. Now you’re looking for a way to keep that passion alive by building something sustainable that energizes, genuinely excites you, and gives you the space you need to recharge.
✅ You’ve been doing this whole business thing on your own for way too long. You crave guidance and support from people who actually understand what you’re going through.
✅ Whether you've yet to build your ecosystem or you've got a business that's almost working — you're feeling called to do something different. Whether it's a big audience shift or a totally new offer, you know you need to make a BIG change. Lots of coaches will tell you to do what works, but the reality is you need to do what works for you.
✅ You want your actions and words to align. You’re ready for a massive transformation, whether that means shifting your audience or shifting the very foundation of your business and doing something totally different.
JOIN TODAY And slay
Fertile Ground Frequently Asked Qs
Q: What if I can’t make the live calls?
Showing up live to each and every call isn’t a realistic goal for most of us, but there’s no way I’m letting you slip through the cracks.
The lives will be recorded and made available through a structured replay process, meaning that, even if something comes up, you’ll be able to get in on all the business growth goodness I have planned. You’ll even be able to submit questions ahead of time, then watch my response in the recording when it suits your schedule.
Q: Do I have to commit to a certain amount of time or can I join month to month?
While I encourage you to commit for the year (and scoop up the best deal possible) so I can work with you long term to reach your goals, if you’d prefer to go month-to-month you absolutely can.
Q: How is this different from other membership communities?
I get it, friend. You’ve got options. And everywhere you turn you likely see courses promising you'll bring in 6-figures in 6-weeks, get 10,000 Instagram followers, or earn a totally passive income. I’m not going to promise you that, even if all those things are possible through the support you’ll find here.
What we’re focusing on here is building a solid foundation for your business from which you can grow in whichever direction feels right to you.
Q: Do you promise any specific results through joining?
Through simply joining, NO. But if you show up, make a plan, and work the plan, I promise you’ll see the growth you’ve been longing for in your business.
Q: Is Fertile Ground right for me if I’m just starting out?
It depends on what “just starting out” means to you. If you have a dream of running your own business but haven’t taken action on it quite yet, you may want to wait until you’ve established yourself a bit more before joining. But if you’re just starting to build out your business, scale it up, or make it something that energizes and excites you, then Fertile Ground is your perfect fit.
TLDR? To make the most of everything Fertile Ground has to offer, you probably want to have an email list of a couple hundred and a draft of an offer that you’ve launched once or twice.
Q: Is this only for B2B — what if I’m in the B2C world?
Everything inside Fertile Ground is just as useful for B2C as it is B2C. The Empathy Ecosystem framework applies to all businesses and all entrepreneurs who want to do things differently. If you're a B2C business owner who's resonating, know that I have worked with dozens of entrepreneurs in your camp and am no stranger to selling solutions that have no monetary ROI.
Q: How did you come up with the Empathy Ecosystem framework?
The Empathy Marketing Ecosystem definitely didn’t happen overnight — it’s the culmination of everything I’ve learned building out my 1:1 copywriting services into a broader, more emotionally and financially sustainable business. A business that allows my team, my family, and I to live life on our own terms.
It really began to crystallize, though, in 2020 when COVID turned the world of business, both brick-and-mortar and online, on its head. I was constantly hearing from fellow business owners who were burnt out, frustrated, and really freakin’ bored with the status quo. They shared my dream of running a business that didn’t just look good on paper, but felt good in their bodies, minds, and souls.
The Empathy Marketing Ecosystem is a framework for achieving that dream by building out your business into something sustainable. Something that gives you the freedom to fully pursue your interests, make memories with the people who matter most, and enjoy all that life has to offer WHILE building your audience, earning a steady income, diversifying your offers, and having fun doing it!