Chanti is a conversion copywriter and quiz funnel strategist for change makers and brands that give a damn. She’s a marketing unicorn that believes boring is the enemy, neutral is a death sentence and real talk is the way of the future. In her spare time, you can find her at the farmer’s market, wrangling her toddler, doing downward dog or binge-watching GoT.

Chanti Zak

the blog

meet chanti 

sign up for the free email course on creating your own quiz here!

Take the most meta quiz on the internet. 

What Kind of Quiz Should You Start for Your Online Biz?

Take the 45-second quiz and get your custom quiz strategy setlist and a personalized backstage pass to more groupies (leads), ticket sales (conversions), and Rolling Stone covers (visibility). 

Take me to the quiz...
Im with the brand!

Interact Certified Expert

Chanti meets Interact, and the rest is history. Here’s what makes us a truly stellar team…

Interact is the best quiz hosting software there is. No seriously, I’ve tried them all.

But your quiz hosting software is only as good as your quiz, and that’s where I come in. I create quizzes based on conversion copy principles that are downright irresistible to your entire crew, old and new.

Warning: I have been known to make people cry with quiz results that hit home (in a good way).

I help my clients craft winning strategies that go beyond lead generation. Better list segmentation, increased conversions, leak-free funnels, and moola magnet ad campaigns are just some of what I can help you with in addition to your quiz. 

With Interact, you get detailed analytics, every integration under the harvest moon, and best of all—the most kickass customer service in the industry. With Chanti, you get an Interact whizz and consumer psychology nerd that’ll help you gain the full potential that quizzes have to offer your business.

What’s not to love? 

Spoiler Alert

Quizzes are good for WAY more than just injecting oodles of qualified leads into your business

If you’re interested in…

    • Creating systems that let your leads qualify themselves
    • Segmenting your list to increase your conversions and delight your prospects with your mind reading powers
  • Gaining highly relevant data that can help you create new content, courses, products, and services without having to guess

Welcome to the party…

Who is this quiz whizz and why should I hire her?

Heyo! I’m Chanti, lover of a good cab sav, purveyor of ornamental snails, and obsessed with quizzes. Why? Because they get results in more ways than one. Because they’re fun and different and they make people happy. Because—psychology is cool and you don’t have to have a Ph.D. to use it in your business.

You should know:

    • I was personally invited by Interact to be one of their first ever certified experts.
    • I’ve created quizzes for brands including Entrepreneur on Fire, Jenna Kutcher, the Copywriter Club, Minbie, Panache Desai, Skill Success and many more…
  • My approach to quizzes is different from most online marketers. I believe in using quizzes as a vehicle for delivering mega value. None of this surface level BS you see with most online quizzes. I want your audience to feel understood and supported. I want them to feel like you just read their minds and gave them exactly what they needed.

Results I’ve helped past clients achieve

    • 17,000+ new leads in 3 weeks time leading to an extra 172 course sales, resulting in a new cash injection of over $25k (not to mention lifetime value…)
    • 10,000 new leads in 1 month with an ad spend of $500
    • 5,000 new leads in 2 weeks with zero ad spend
    • Thousands of organic social shares
    • Average conversion rates of over 50%
    • Average ad spend of under $.50 per conversion
  • Increased sales thanks to powerful email sequences that make sure your target audience knows all that you can offer them

The audience loved the quiz Chanti created for us. It was cool to see how many of them felt that we had nailed their personality. Chanti made it easy. The investment was totally worth it. She did all the work, we just had to show up and say, nice job. ” – Rob Marsh,

I’m a copywriter with a watermelon-sized ego, so naturally I thought I could create a decent quiz on my own. Turns out, Chanti has mastered the art of quiz creation…Our audience LOVED it. I’d never be able to come close to creating what Chanti created. If you want a quiz funnel, you want to work with a strategic mind who knows how to write captivating copy that makes your audience feel seen, heard, and understood, and you want a refreshing way to build your list? Work with Chanti.” – Kira Hug,

“Chantelle created powerful promotional campaigns that increased revenue and helped build complex and high-converting email follow-up sequences to allow for automated income generation. Her quizzes made a huge difference in our lead generation endeavors. We got huge results—better conversions, tons of new leads, and funnels that actually made sense. If you get the chance to work with her,  DO IT. She’s THAT good!” -Babe Hoffarber, Former Director of Marketing and Expansion for Panache Desai, Founder at Profits and Partners

Are you nodding your head in disbelief right meow?


Then we should probably talk.

But first, it’s time for a pop quiz.

1. Which of the following best describes you?

a. Driven, inspired, established business owner ready for growth and unafraid of executing fresh new strategies in the name of expansion.

b. Just starting out and not super clear on my niche or direction.

2. How do you feel about Nicholas Cage?

a. Love him to death.

b. Ugh, not another National Treasure.

3. Which of the following accurately represents the possibilities a quiz can have for your business…

a. More leads

b. Better segmentation systems

c. A fun way to generate customer data

d. All of the above

If you answered: 1.A, 2.A,3.D ← Congratulations! We’re a match made in Moonstruck heaven!

P.S….It’s totally cool if you don’t love Nicholas Cage. Mine is a strange obsession I can’t fully explain.

In a world where everyone’s doing the same thing, being different is an asset

I love helping entrepreneurs create custom strategies that help them stand out.

Here’s How We Can Work Together:


Ready to grow your list like never before?

Quiz Strategy Consultation


90-minute one on one strategy call where you can AMA

Use this time to:

    • Come up with a topic and outcomes for your quiz
    • Gain a better understanding of all the ways you can use quizzes in your business
  • Plot out your funnel



Custom Evergreen or Launch Quiz Creation


    • A 45-minute strategy session
    • Detailed brand voice worksheet
    • In-depth ideal client research
    • One custom quiz
    • Landing page copy
  • Quiz setup and integration in Interact

Optional add-ons:

    • Facebook ad copy
    • Emails
  • Social media copy

Investment starting at…


Custom Evergreen or Launch Quiz Funnel


    • A 60-minute strategy session
    • Detailed brand voice worksheet
    • In-depth ideal client research
    • One custom quiz
    • Landing page copy
    • Quiz setup and integration in Interact
    • 3 variations of Facebook ad copy
    • Custom email sequence for each of your audience segments
  • Conversion rate optimization and split testing for your quiz and emails

Investment starting at…


Done with You Quiz Solutions

Coming soon!

Now booking for February 2018


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