Let’s rewind back to February 2023…
Cue the most profound wake up call & realization of our fragility most online business owners & pro creators have ever experienced
The critical question as we head into 2024:
Did you spend the last 9 months (or more)...
Adapting to meet this new challenge and opportunity?
Burying your head in your keyboard and continuing with business as usual?
OR
If you ended up on the latter side of the spectrum, you’re only here because some part of you recognizes “business as usual” isn’t a thing anymore.
“Antifragility is beyond resilience or robustness. The resilient resists shocks and stays the same; the antifragile gets better.”
- Nassim Nicholas Taleb
I want to invite you to take a step back and ask yourself:
Do I have staying power in the face of AI, increased privacy measures, and dwindling attention spans?
The truth about what will make you not *just* resilient, but antifragile
A unique point of view and messaging to match
A communication platform you own. Not just an email list, but a segmented email list that generates scalable zero party data so you actually understand your audience
A firm grip on how to use generative AI to your advantage as a business owner and marketer.
It takes humility to look beyond the present and logically analyze what the next 5-10 years will hold for us.
It takes courage to act based on what you discover.
But you, my friend, have both.
Start 2024 off with a proven strategy for building your email list with a “freakishly accurate” quiz, get to know your audience, and learn how to use generative AI to do it (and so much more)
Take your time back, weather the winds of change, and build the asset and the skillset that will help you sustainably grow when so many others are tucking tail
A step-by-step process for exactly how to research, write, and promote your quiz using generative AI
Get quAIz
Or 6 Payments of $97
$497
Plus these bonuses:
The quAIz Workbook + Prompt Guide: A detailed 22-page step-by-step guide to everything you learn in quAIz, including every single prompt we cover in the lessons and space to jot down your work and ideas.
Wildcrafted Research Template: This spreadsheet template has 7 tab categories to make organizing your insights oh so simple.
Pay in full
6 monthly payments
$97
pay in parts
Pay in full
Plus these bonuses:
The quAIz Workbook + Prompt Guide: A detailed 22-page step-by-step guide to everything you learn in quAIz, including every single prompt we cover in the lessons and space to jot down your work and ideas.
Wildcrafted Research Template: This spreadsheet template has 7 tab categories to make organizing your insights oh so simple.
Photographer
Reem Alshaikh
I’m an absolute beginner. I didn’t expect it to be this comprehensive! So I took everything and implemented it step by step. I found it to be 10.
It was overwhelming information but for me but now that I’ve done the entire course, I see how every piece helped me really understand it. I feel like a pro now.
Creator of Minimalist Home
Robyn Buchanan
“I was overwhelmed with the idea of writing a quiz. I didn’t know where to start, what topic to use, and what angles to leverage.
Enter quAIz. Chanti made it super easy to use AI to learn about my audience, to determine their biggest struggles and to find a topic that was fun and useful.
I also learned incredible techniques for using AI in general, I made AI my assistant who could find all sorts of information with a few prompts and info.
QuAIz walked me through beginning to end of making a quiz and this quiz is amazing! It has gained me a ton of new subscribers who trust me because I gave them awesome help and info thanks to AI and chanti’s course.”
What’s inside quAIz?
- A step-by-step process and in-action examples of how to create a quiz using generative AI… even if you’re starting from scratch.
- The “robot love” mindset – how to approach AI so that it truly serves you and ADDS to your creativity & productivity.
- All things PROMPTS: how to write them, think about them, and most importantly grasp the underlying infrastructure of what’s required to get the outputs you want.
- Two distinct approaches to research using AI and how to do both so the final product feels truly accurate and aligned with your brand and audience.
- Why you can’t just ask ChatGPT to write your quiz results and what to do instead.
- How to “brief” ChatGPT to set yourself up for success before writing a word.
- The process behind using AI for quiz idea generation and how to know when you have a winner.
- How to reverse engineer your favorite quizzes and landing pages using AI.
- Crucial steps to avoid the weak quiz questions ChatGPT will spit out without the right prompts.
- Develop a kickass quiz promo plan & use ChatGPT to help you execute.
- SO MUCH MORE…
Care for a more detailed tour? Here’s the full spread of everything you’ll have at your fingertips once you login:
Set Your Strategy
Introduction to quAIz & Generative AI
Let’s *only* give credit where it’s due. ChatGPT (currently) sucks at the high level strategy that’s informed by years of experience and the nuance that comes with it.
There are 3 key questions you need to know the answers to in order to develop a quiz strategy that will serve your business long-term and in this lesson we cover what they are.
The Basics
We’ll kick things off by ensuring we’re speaking the same language.
If you’re brand new to using generative AI, this lesson will give you the high-level downlow you need to get up to speed.
Set Your Strategy In Action
When I was first learning to milk my cow, the instructions I found in books and online were of little help. What made all the difference was watching my friend do it in real time.
These in action lessons throughout the course are for anyone like me who appreciates seeing how information is applied through contextual examples. I’ll show you how I apply every lesson to my own quiz creation process, starting here.
Module 1: Research
Introduction to Quiz Research
Wait, research? Learn why proper research is crucial to the success of your quiz. You don’t just want more subscribers, right? You want subscribers who’ll resonate with your values, appreciate your voice, and buy from you. Let’s make it happen.
Option 1 - Do Your Own Research
There are 2 main methods for successful research and this is the first. Already have survey results, ideal client avatars, interview transcripts, and product reviews? Go you! With the help of ChatGPT and a few other AI platforms, you can analyze and make sense of your existing research.
Option 2 - Research with AI
Need to learn more about your ideal subscribers' dreams, desires, and struggles? The tools and tips I share in this lesson will show you exactly how to do just that. You’ll learn how to use ChatGPT as an ‘empathy engine’ to really get into the headspace of the person you’re trying to help.
Research In Action
Watch me analyze my own existing audience research and see how I keep it all organized and use it to train ChatGPT so that when we get into actual creation mode, the outcome is actually relevant.
Module 2: Write Your Quiz
The Brief: How to Put Together a Creative Brief for ChatGPT
Ever worked with a team of creatives? If you have, then you know how vital a solid brief is. With generative AI by your side, you’re no longer the sole creative force in the room.
In this lesson, you’ll learn the essential elements of a strong creative brief that you can share with ChatGPT so that you’re both on the same page.
How to Use AI to Come Up with the Big Idea for Your Quiz
The success of your quiz hinges on getting this right. It’s for that reason that so many would-be quiz creators get forever stuck on this step. Not today, satan!
In this lesson, you’ll learn how to prompt and offer modifiers to generate a killer quiz idea that feels unique, true to your brand, and beyond inviting to the people you want to attract.
The Brief and Coming Up with Your Big Idea ⇒ In Action
Watch me come up with a brand new quiz idea for my own brand — you’ll see how I communicate back and forth with ChatGPT to get 70% of the way there and how I close the gap and add my special sauce to create a final concept I can run with.
Developing Your Rad Result Titles
Next up you’ll create result titles to match your topic. We all know calling people names generally gets you on the naughty list, but with a quiz it’s a huge part of the ultimate shareability of your results.
Rad Result Titles In Action
Spoiler: the quiz I’m creating throughout the course with the help of AI has over 10+ results (I’m extra 💅 no need to follow suit). Watch me come up with a solid list of result titles that paint my quiz takers in a positive light and are oh-so-on brand in less time than it takes to make the perfect matcha latte.
Fantastic First Impression Inducing Quiz Results
As you go through the course, you’ll soon learn that general prompts like “write me a quiz result about XYZ” fall flatter than Shaquille O'neals perspective of the earth (he’s a famous flat earther ICYMI).
Your results need DEPTH and DETAIL in order to create a memorable impression and in this lesson you’ll learn how to prompt one quiz result section at a time to create a final product that will take you far beyond Buzzfeed and into “how is this result so freakishly accurate?!” territory.
Quiz Results In Action
You get the drift by now, this is the (completely optional to your learning experience) real time walkthrough of me using exactly what I teach you to get started on my own quiz results.
Easy Quiz Result Video Scripts
The best quizzes combine both video and text to serve multiple learning styles and create increased intimacy. But video scripts? They’re a big task on top of everything you’re already tackling.
In this lesson, you’ll learn how to create a stellar script based on your quiz result that will get you 90% of the way to hitting ‘record’🎥
Creating 3X More Effective Questions
Your questions make or break your quiz takers experience, but not just that, they’re also a key lever you can pull to gain insight into where their heads are at. Strategic questions can help you learn more about your audience at scale and segment them based on which of your offers or content will help them most.
The questions you typically get from standard prompts are weak sauce. After this lesson, you’ll have a powerful framework to provide ChatGPT that will make your Qs entertaining and informative.
Questions In Action
Watch me play around with the formula provided to create some questions for my new quiz!
Module 3: Promote
Step 1: Organic Promo Plan
There are 2 main strategies for promoting your quiz and we’re starting with the most affordable one! Learn what assets you’ll need to drive organic traffic to your quiz and cut your creation time down by 60-70%.
Step 2: Paid Ads
Once your organic traffic strategies are in place, it’s prime time to play with driving paid traffic to your quiz and gaining new subscribers who used to be perfect strangers.
In this lesson, we’ll go over what assets you’ll need to support this endeavor and how to get them across the finish line so you can start seeing mad 📈 in your EMS and Stripe account.
Promo Asset Creation In Action
Watch me work the plan for my own quiz and determine what assets I’ll need to bring all the aligned ideal clients and customers to the yard. You’ll see how I use ChatGPT to help me start creating them so there’s no mystery in what it looks like to put these prompts and practices in place.
Putting It All Together
You’ve researched, written, and created the promotional assets for your quiz — what’s next?
Generative AI Tools Beyond ChatGPT
What you learn here is just the beginning, in this quickie lesson I’ll introduce a few AI tools you might not know about that can help with not just your quiz but your whole biz.
Plus these time & sanity saving bonuses…
The quAIz Workbook + Prompt Guide: A detailed 22-page step-by-step guide to everything you learn in quAIz, including every single prompt we cover in the lessons and space to jot down your work and ideas.
Wildcrafted Research Template: All that research we talked about? It can get real messy, real fast. This spreadsheet template has 7 tab categories to make organizing your insights oh so simple. You’ll also get a quick tutorial video on how to use this template for your quiz research and beyond.
Because last year, I was freaking out just like so many professional creatives. It felt like the sky was falling. I’m not a natural AI convert. I rage against the idea of robots having all the fun. I also try to embrace what I fear most.
I started playing with ChatGPT and quickly realized the threat might be overrated, but the potential of how much time this could save savvy business owners definitely wasn’t. With every AI quiz generator I tried, I became more convinced that to get a good result took skill and insight into the deeper mechanisms of why this strategy works so well.
Through experimentation and using AI on my own and client projects, I learned so much that I knew I needed to create a course on this topic. And let me tell you, it frustratingly took what felt like forever, but now that it’s here — I’m so excited to share it with you.
A quick note on WHY I created quAIz
Chanti
Hey there, and welcome!
I’m Chanti Zak, Creator of Grow with Quizzes and the Empathy Marketing Ecosystem model, Founder of the Empathy Ecosystem Agency, Growth Coach, and Conversion Copywriting Specialist.
This is the part where I tell you all the reasons I’m qualified and accomplished so you’ll trust me to guide you on your journey to more subscribers and sales! 😉
I’ll get into that. But first, here’s a bit about who I am as a human…
I’m a mama of 3 free-range cuties living on a homestead in the middle of nowhere (think mountains, hot springs, forests abundant in wild mushrooms, lakes, and rivers but only 2 restaurant choices 30-minutes away!)
I’m married to my best friend and often get to stare at him chopping wood out my office window #livingthedream.
7 years ago all I had was a high school diploma, a laptop I struggled to pay off at $50/month, and a serving gig at night that paid the bills while I built my business during the day.
It’s been a wild ride of both personal and professional growth that’s allowed me to do some badass shit.
Today I run a boutique agency with my incredibly talented team helping world renowned thought leaders build and connect with their audience using custom built quizzes and assessments.
I’ve helped business owners who are just getting started land their first client and I’ve orchestrated the strategy and execution of 8-figure launches.
It’s a pinch me moment to say this but I’ve helped thousands of business owners to date grow their communities and convert more strangers into clients and customers.
I believe the solutions to most of the world’s biggest problems already exist.
I’m here to help the business owners who hold a piece of the puzzle but don’t know where it fits or how to gain momentum.
If that’s you and you’re looking around asking yourself where you fit in, how you stand out, and how to build a thriving business that gives you energy and leaves the world better than you found it, this is for you.
My quizzes have attracted hundreds of thousands of qualified leads for my clients and students. And my mission? To help YOU do the same.
Chanti xx
Generative AI advances can influence your ENTIRE business ecosystem — here’s how
Still not convinced?
Meet the 5 elements of your Empathy Ecosystem — when you prioritize these elements you can create a balanced business and marketing ecosystem (+ divorce yourself from the machine mindset once and for all)
Aka. The visionary
Every truly successful business requires a visionary that’s clear on who they are — strengths, weaknesses, natural gifts, values, and marketing methods that align with those things. It’s only when those boxes are ticked off that the rest of the ecosystem can thrive.
Aka. The dynamic ebb and flow of your market
Water represents the fluid nature of market dynamics and your ability to not just stay afloat, but to ride the waves of change and use them to your advantage.
Aka. The people you help
Your seeds represent your audience and community. Each seed, or in the case of your business, lead = a person rich with the potential to grow, change, and transform.
Your job is to give them what they need, to recognize their potential and understand whåt’s required to help them sprout and grow strong.
Aka. The terrain you cultivate that makes sales and transformation possible
Your business soil is a diverse collection of proven growth and connection strategies that enable customer transformation to take root and consistent profit to flourish.
Aka. The rhythm of sustainable success
When you learn to work with the seasons in your business you can set yourself up for sustainable success that doesn’t rely on you being in perpetual harvest mode.
If you want to become unignorable, stop ignoring this stuff
Quite simply, it won’t get you 100% of the way there. It’s not *that* good yet. You need to know where your unique human touch is still needed.
Current AI Quiz solutions are trained on shitty quizzes that weren’t designed to build an audience. In truth, most were created for educators to build easy knowledge test quizzes for their students.
“It can do it all for me! I’ll just use an AI Quiz Creator and call it a day.”
3 Common misconceptions about AI
Not to mention setting yourself up to thrive in the face of increased privacy laws and moody algorithms.
I used to think this too… but in recent months, researchers have been giving generative AI tests for creativity and originality and the results tell a different story.
Check these findings from the Journal of Creativity:
“GPT-4 ranked in the top percentile for originality and fluency on the Torrance Tests of Creative Thinking.
The creative abilities of AI, including the ability to generate original output, seem to now match human abilities for the first time.
The impact on social and economic innovation, including how creativity is understood, will likely be significant.”
May as well make it your creative companion instead of your enemy, right?
“AI isn’t creative.”
The reality of building an online business is that you have to wear so many hats.
Burnout is devastatingly common.
We can use AI to outsource monotony and liberate our time for the things that require deep thought, human connection, and presence — and that is a beautiful thing.
You can turn dystopian nightmares into dreamscapes. Your business is a powerful agent capable of creating mass change. But only if you can reach the people who need what you’ve built.
Ignorance is not bliss. Know enough to be dangerous. No chips necessary at this point. You can very likely remain in alignment with your values while utilizing the good stuff that generative AI has to offer.
“Erm, I’d rather not sell my soul to Elon and sign up to get chipped. Hard pass on all things AI, K bye.”
quAIz goes BEYOND just using generative AI to create your quiz
Get quAIz
The A(I)s to your most burning questions
Q: Do I need a paid ChatGPT account? Can I use another generative text platform like copy.AI or Claude?
A: You don’t *need* a paid ChatGPT account, though the features on the $20/mo account include access to GPT-4 and DALL-E among other cool things so it might be worth it.
You can absolutely apply all prompts and principles to any other generative text platform of your choice.
Q: Do you cover any platforms beyond ChatGPT?
A: We’ll cover a few other tools particularly for research that all have free plans.
Q: Is there any particular order I should go in — which comes first the Quiz Class or quAIz?
A: I recommend taking Quiz Class first and then digging into quAIz, or tackling both at once. Ex. Watch the big idea section in Quiz Class and the corresponding section in quAIz and then tackle your big idea and move onto the next step.
Q: Will this work for me if I’m brand new to online business and have no audience?
A: The research section of quAIz was made for you! While it’s ideal to have an understanding of who you want to serve before creating a quiz, you have to start somewhere and this is a supportive space to do just that.
Q: This looks like a LOT of lessons — how much actual learning and doing time should I expect to set aside?
A: Most of the lessons in quAIz are between 8-15 minutes so it really won’t take you long to get through it. The ‘in action’ lessons are longer, but those are optional and mostly useful if you’re feeling stuck or confused.
Quiz Class is about 70 minutes, so press play while you’re cooking a nice dinner one night and you’ll be ready to get into action!
When it comes to applying what you learn, there’s a timeline inside Quiz Class to walk you through how to build your quiz in 2 weeks if it’s your main focus — and with quAIz you’ll speed that process up even more. (Psst… if it takes you longer, that’s okay too!
Q: Will you update quAIz as new developments arise in the AI world?
A: Yes! Things are changing fast and I do my best to keep up with relevant changes that will influence your ability to get results with the course content.
Q: Why are you offering such a good deal for these 2 courses?
A: quAIz is brand spankin’ new, so far the only people to go through it are 60 or so of my Grow with Quizzes students (the feedback has been fantastic so far!). I want to get this into as many hands as possible, so here we are 💁♀️