The Luminous Leader
Grab a Wildcrafted Cocktail and Meet Me By The Firepit — It's About To Get Lit In Here 🔥
Your Business Growth↝Type Is…
Read on to discover what your GrowthType means + how to make it your greatest strength as a badass business owner
GRAB YOUR SHOVEL — HERE'S THE TERRAIN YOUR QUIZ RESULTS COVER:
How embracing and understanding your GrowthType can help you thrive as a business owner.
The Luminous Leader’s online marketing edge, mindset motto, world changers who share your type, and inner plant varietal.
Your seeds (innate gifts) and weeds (innate challenges).
Answers to some of your burning marketing questions (including, why does this feel so freakin' hard?)
Your personalized GrowthType Almanac that covers both the inner invisible mindset monsteras you might be grappling with AND the outer practices that will make reaching your goals feel oh-so do-able (no matter what level you’re currently at).
The Luminous Leader’s online marketing edge, mindset motto, world changers who share your type, and inner plant varietal.
Your seeds (innate gifts) and weeds (innate challenges).
Answers to some of your burning marketing questions (including, why does this feel so freakin' hard?)
Your personalized GrowthType Almanac that covers both the inner invisible mindset monsteras you might be grappling with AND the outer practices that will make reaching your goals feel oh-so do-able (no matter what level you’re currently at).
YOU BRIGHTEN UP 🎨 THE WORLD WITH THESE
One of a Kind Qualities:
The Idealist
At-A-Glance Guide
Grow Your Own Way With…
HONEST
You carry a certificate of authenticity in your pocket, don’t you, friend?
You carry a certificate of authenticity in your pocket, don’t you, friend?
FREE THINKING
Just ‘cause its true for most, doesn’t make it true for you
Just ‘cause its true for most, doesn’t make it true for you
VISIONARY
You see potential for evolution and movement forward
You see potential for evolution and movement forward
RARE
You’re probably tired of hearing, “I’ve never met someone like you!”
You’re probably tired of hearing, “I’ve never met someone like you!”
You Get It GlowingWith These
One of a Kind Qualities:
Your At-A-Glance Guide
Grow Your Own Way With…
You attract prospects like monarchs to milkweed 🦋
OPTIMISM
STORYTELLING
CONFIDENCE
CHARISMA
You can spin a yarn with more twists than the Mary Tudor pattern 🧶
You inspire others to look for the silver lining and revel in life’s beauty 🌻
You could turn socks and sandals into this season’s hottest trend 🩴
What Your Type Says About You
You, my friend, are a livewire! Playful and spontaneous with a competitive streak, you’re always bringing the heat (not to mention the high-vibes!). And that energy? It’s contagious. From a rosé soaked soirée to your latest launch, you could build a buzz about anything!
Part of you just can't be contained…
… the freedom seeking, self-making part! The part that inspires others to show up as the fullest, most effervescent versions of themselves.
Bottom line? You’re a natural-born thought leader with the charisma, conviction, and straight up courage to shape conversations from coast to coast!
When it comes to business, you’ve got room to grow, BUT let’s take a second to celebrate where you are right here and now, luminous one!
Honestly, you’ve overcome SO much 🙌 You’ve stuck it out through the stress of starting your own business. And you’ve built something that people see real value in — no wonder you’re so darn busy and maybe even booked out?
Now it’s time to refine what you’ve created. So you can do what you love in a way that offers you more time freedom, whether that means diversifying your offers, sprucing up your systems, or switching industries altogether.
Consider this your sign to let your light shine and lead yourself and others to where the grass *is* actually greener.
Part of you just can't be contained…
… the freedom seeking, self-making part! The part that inspires others to show up as the fullest, most effervescent versions of themselves.
Bottom line? You’re a natural-born thought leader with the charisma, conviction, and straight up courage to shape conversations from coast to coast!
When it comes to business, you’ve got room to grow, BUT let’s take a second to celebrate where you are right here and now, luminous one!
Honestly, you’ve overcome SO much 🙌 You’ve stuck it out through the stress of starting your own business. And you’ve built something that people see real value in — no wonder you’re so darn busy and maybe even booked out?
Now it’s time to refine what you’ve created. So you can do what you love in a way that offers you more time freedom, whether that means diversifying your offers, sprucing up your systems, or switching industries altogether.
Consider this your sign to let your light shine and lead yourself and others to where the grass *is* actually greener.
HOT TIP: To Thine Own Self Be True
Your energy is the core of your business. So give yourself permission to be YOU (and full permission to throw shade at any business strategies that feel unaligned).
The more excited you feel about what you're sharing, the easier scaling to a sustainable business model (where you aren’t trading time for money!) will be.
Use your inner firepower to burn away the bullshit — I’m talkin’ the endless “shoulds”, the “not readys”, and most of all, the “not enoughs”. What’s left? A whole lot more alignment, balance, and ease while working from a place of deep empowerment.
As a Luminous Leader, you may place a little too much importance on others’ opinions. Remember, though, the answer to every question lies within YOU.
So before asking for advice, check in with yourself — do you already know what's best for you and your business?
ACT ON YOUR TRUTH…
… and watch the fireworks from the best spot on the grass.
The more excited you feel about what you're sharing, the easier scaling to a sustainable business model (where you aren’t trading time for money!) will be.
Use your inner firepower to burn away the bullshit — I’m talkin’ the endless “shoulds”, the “not readys”, and most of all, the “not enoughs”. What’s left? A whole lot more alignment, balance, and ease while working from a place of deep empowerment.
As a Luminous Leader, you may place a little too much importance on others’ opinions. Remember, though, the answer to every question lies within YOU.
So before asking for advice, check in with yourself — do you already know what's best for you and your business?
ACT ON YOUR TRUTH…
… and watch the fireworks from the best spot on the grass.
The Sun is the heart of our solar system — without it, life couldn’t go on! Its gravity keeps us at a comfortable distance and helps control the tides. And its energy, its radiant light and heat, give us growth.
With the Sun as your Energy Expression, you're powerful beyond measure — WHAT you do matters. HOW you do it matters. Because, whether you know it or not, others look up to you! You inspire them to ask for more — to take action.
The more you lean into the part of you that takes up all the space it needs, the more you'll embody your Energy Expression. And, from there, use your charismatic magic and magnetism to create change for yourself and others.
Your GrowthHack Mindset Motto
SUN
Your Inner Plant Varietal
MELANIE PERKINS
KEVIN ESPIRITU
SALMA HAYEK
*Write this one down!
“Only when we are brave enough to explore the darkness will we discover the infinite power of our light.” — Brené Brown
ORANGE HONEYSUCKLE
(Lonicera Ciliosa)
(Lonicera Ciliosa)
If you were a plant you’d be…
World Changers Who Share Your Type
Your Ecosystem Energy Expression
YOUR ONLINE MARKETING EDGE
Influential Force
Pair your determination and drive with your Taylor Swift-level likeability, and you have everything it takes to influence beliefs and opinions.
CEO OF CANVA
FOUNDER OF EPIC GARDENING
BELOVED ACTRESS
Room for Growth
Prune the suckers stealing energy in your business and beyond…
Based on your responses, you’re ready to kick hustle culture to the curb! You're ready to build your business in a way that feels as good as it looks — no more holidays spent hunched over your laptop. No more screen headaches.
You’re already bringing in dollar bills and booking clients. But, for all the fruits of your labor, there may be a few bad seeds:
You’re already bringing in dollar bills and booking clients. But, for all the fruits of your labor, there may be a few bad seeds:
🍎 Doubt: Ahh, the endless doubt. It’s especially naggy in the early stages of a new endeavor. Tell your inner overbearing mother-in-law to take a rest.
Reminder: doubt is actually a GOOD sign. It means you’re in the Valley of Despair on the Dunning Kruger curve — far from Mt. Stupid (👈 where you think you know it all!).
You’re more equipped and capable than you know, don’t let doubt stop you. It’s all up from here.
Reminder: doubt is actually a GOOD sign. It means you’re in the Valley of Despair on the Dunning Kruger curve — far from Mt. Stupid (👈 where you think you know it all!).
You’re more equipped and capable than you know, don’t let doubt stop you. It’s all up from here.
🍎 Distraction: My mama always says “don’t sweat the small stuff,” and I’d like to lend you that phrase for deciding where to put your focus in your business. If you want to identify the small, you have to understand the BIG.
^^If that feels basic, well, then you’re not sweating anything outside of those 4 categories, right? RIGHT!? 😉
The truth is, even those 4 categories are big umbrellas that a lot can fall under. Try to focus on one at a time. It doesn’t make sense to pour energy into traffic strategies if you don’t yet have an offer you know people want.
- Offer(s) - develop an offer you know people want. Do the research, take the time, make sure what you provide is rooted in the truth of what you can deliver.
- Audience - build an audience, especially an email list. Show up for them, connect consistently, and meet their curiosity with clear answers and support.
- Traffic - A stellar offer and a connected audience are about keeping attention — traffic is about capturing it.
- Delivery - This is where the magic happens. When you make good on your promises and delight your customers, they’ll tell more people, adding fuel to your audience and traffic fires.
^^If that feels basic, well, then you’re not sweating anything outside of those 4 categories, right? RIGHT!? 😉
The truth is, even those 4 categories are big umbrellas that a lot can fall under. Try to focus on one at a time. It doesn’t make sense to pour energy into traffic strategies if you don’t yet have an offer you know people want.
"Be tough in the way a blade of grass is: rooted, willing to lean, and at peace with what is around it.” — Natalie Goldberg
🍎 The Dilemma of One: There’s only one you, and that’s both a blessing and a curse. You can’t do all the things, but, in the beginning, it feels like you must. You don’t and you can’t.
Your primary responsibility as the steward of your business is to do the things you’re exceptional at (or at least the things you want to excel in).
Ready for your new favorite oxymoron? Resilient surrender. Be tough and be gracious, valiant yet vulnerable, don’t be afraid to hustle but always find your way back into flow.
Your primary responsibility as the steward of your business is to do the things you’re exceptional at (or at least the things you want to excel in).
Ready for your new favorite oxymoron? Resilient surrender. Be tough and be gracious, valiant yet vulnerable, don’t be afraid to hustle but always find your way back into flow.
PLANT A BIGGER BUSINESS GARDEN WITH:
The Luminous Leader’s
Your seeds are the qualities you already embody, the potentialities that you can choose to nourish. Your weeds, on the other hand, show up to show YOU what’s missing in your ecosystem. They’re not “bad,” just messengers that, when addressed, help speed your growth.
Seeds
You’re a natural-born leader: confident and charismatic with a sense of humor to boot.
Daydreaming? You don’t have the time! You prefer to take action and get. it. done.
You’re resilient AF and take on new challenges with cheerful determination #Let’sGo!
Daydreaming? You don’t have the time! You prefer to take action and get. it. done.
You’re resilient AF and take on new challenges with cheerful determination #Let’sGo!
Weeds
You like to stay busy, like really busy, which is all good… until you’re staring down the barrel of burnout.
Living in the moment may not be easy for you — you’re always wondering “sooo, what’s next?!”
You tend to distract yourself from difficult emotions instead of working through them.
Living in the moment may not be easy for you — you’re always wondering “sooo, what’s next?!”
You tend to distract yourself from difficult emotions instead of working through them.
Seeds & Weeds
You're Here to Build a Badass Business For a Better World
STRAIGHT UP:
As an unconventional, big-hearted human, your business’s trajectory was never going to be a straight line (puh-lease… let's leave the 2D graphs in math class!)
When you choose to build an Entrepreneurial Ecosystem instead of sticking to the monocultural status quo, you also choose:
🌱 To unite who you are with what you want in your business (and life!): your greatest passions and growth-points and inner rhythms.
🌱 To acknowledge the interconnectedness of ALL things. Your customers or clients aren’t just a source of profit — they’re people whose lives you’ve touched.
🌱 To leave the world (IRL + virtual) better than you found it. While taking care of your friends and family — your community for years to come!
When you choose to build an Entrepreneurial Ecosystem instead of sticking to the monocultural status quo, you also choose:
🌱 To unite who you are with what you want in your business (and life!): your greatest passions and growth-points and inner rhythms.
🌱 To acknowledge the interconnectedness of ALL things. Your customers or clients aren’t just a source of profit — they’re people whose lives you’ve touched.
🌱 To leave the world (IRL + virtual) better than you found it. While taking care of your friends and family — your community for years to come!
The Empathy Marketing Ecosystem
Sound like your cup of chamomile?
MEET THE MODEL THAT’LL MAKE IT HAPPEN:
YOUR MINDSET
Every business needs a visionary who’s clear on who they are — their strengths and weaknesses, values, and marketing strategies that align with those things. Then, and only then, can the ecosystem thrive.
YOUR FLEXIBILITY
Water represents the fluidity of market dynamics and your ability to not just keep up, but to ride the waves of change, using them to your advantage.
YOUR COMMUNITY
Each seed or, in the case of your business, lead is a person rich with the potential to change and transform. Your job is to give them what they need to reach their full potential — to sprout and grow strong.
YOUR MESSAGING
Your soil is the communication strategies you cultivate to make positive experiences and sales possible. It enables consistent profit and customer or client transformations to take root.
YOUR RHYTHMS
When you learn to work with the seasons in your business and life, you set yourself up for sustainable success that doesn’t rely on you being in harvest mode 24/7.
Because empathy is the missing component in so many online businesses (from someone who’s worked with HUNDREDS).
Empathy isn’t about trigger warnings and teardrops — it’s about deep listening. To both yourself and the people you serve. It’s a skill most were never taught how to navigate but that stops today.
Empathy isn’t about trigger warnings and teardrops — it’s about deep listening. To both yourself and the people you serve. It’s a skill most were never taught how to navigate but that stops today.
So if you’ve been wondering…
… “Why is my business starting to feel more like a burden?”
… “Will I ever feel like I’m doing enough?”
… “I’ve achieved so much — but where do I go from here?”
… “Will I ever feel like I’m doing enough?”
… “I’ve achieved so much — but where do I go from here?”
“Wait, why is it the EMPATHY marketing ecosystem?”
— and they’re all yours for just $17
SAY NO MORE, HOOK ME UP!
All the answers are inside the FULL GrowthType Result
For the same as you’d spend on a fresh baguette at the farmer’s market you’ll get:
Your personalized GrowthType Almanac that covers both the inner invisible mindset monsteras you might be grappling with AND the outer practices that will make reaching your goals feel oh so do-able (no matter what level you’re currently at)
How to show up in your business as your whole self and stop apologizing for and pathologizing the aspects of who you are and how you show up as a brand that not everyone gets.
A double whammy of insights that straddle both your stage of business AND key personality attributes that make certain things easy peasy and others a f*cking slog.
Simple ways you can prioritize empathy, resilience, and the principles of Perennial Profit in your business
Your GrowthType Playlist: a curated combo of podcast reccs and tunes to help you stay inspired
Stage specific strategies for each element of your empathy marketing ecosystem based on where you’re at today and where you want to go! (no overwhelm necessary, I got you.)
PLUS, sooo much more.
“I love Chanti more than Mac ‘n Cheese! Haha, seriously this woman has helped me effortlessly grow my email list by more than 100,000 people in the last year alone.
If what the gurus say is true and every lead should add $1 to your bottom line every month, well DANG — we just hit the jackpot.”
— Jenna Kutcher
If what the gurus say is true and every lead should add $1 to your bottom line every month, well DANG — we just hit the jackpot.”
— Jenna Kutcher
“Just wanted to take the time to thank Chanti for helping me . . . She is getting me 5000 new leads every single month.
If you have the opportunity to work with Chanti, absolutely do it! She’s a gem, she’s a diva — she honors her words, she’s incredibly creative, she’s a fabulous writer and just an absolute dream to work with.”
— Ingrid Arna
If you have the opportunity to work with Chanti, absolutely do it! She’s a gem, she’s a diva — she honors her words, she’s incredibly creative, she’s a fabulous writer and just an absolute dream to work with.”
— Ingrid Arna
Color me curious, I’m in!
"I love working with Chanti. She makes us feel heard and understood. She asks really smart questions that make me think in different ways — the thoughtfulness means the world to me"
“I never feel like one minute of a call with her is wasted — she’s in it, and that's incredible when it comes to the speed in which we move. Chanti’s just awesome.”
— Amy Porterfield
“I never feel like one minute of a call with her is wasted — she’s in it, and that's incredible when it comes to the speed in which we move. Chanti’s just awesome.”
— Amy Porterfield
If you’ve ever said any of the following, consider the answer a wholehearted HECK YES…
Wondering if getting your FULL GrowthType results is worth your time?
“THERE’S GOT TO BE MORE TO LIFE THAN THIS”
“BURN OUT? NOBODY’S GOT TIME FOR THAT”
“IF ONLY SUCCESS FELT AS GOOD AS IT LOOKS”
Sound like you? You’re gonna wanna get your hands on this👇
“BURN OUT? NOBODY’S GOT TIME FOR THAT”
“IF ONLY SUCCESS FELT AS GOOD AS IT LOOKS”
Sound like you? You’re gonna wanna get your hands on this👇
Your full GrowthType breakdown will reveal:
Where the heck to focus your energy on today so you can create your ideal version of tomorrow.
Your unique personality path to perennial profit (aka. Full permission to do things *your* way and guidance around revealing what that looks like!)
Journal prompts and tangible next steps to get you out of your head and into action.
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Your GrowthType also covers...
COMMUNICATION STYLE
ENERGY &
ESSENCE
ESSENCE
COGNITIVE STRENGTHS
EMOTIONAL STRENGTHS
MAGNETIC MARKETING QUALITIES
You’ve already done the hard part by answering the questions, click below to get instant access to your full result breakdown delivered via PDF + email
Give me all the deets on my GrowthType
what makes you different, magnetic, and uniquely positioned to grow beyond the existing trellis of your goals and dreams.
only $17!
Meet Chanti — Your Growth Guide
“Hold up, who’s the nature nerd behind this quiz?”
Hey hey homeslice!
This is the part where I tell you all the reasons I’m qualified and accomplished so you’ll trust me to dish up some insights specific to who you are, where you’re at, and how to get to where you wanna go.
I’ll get into that. But first, here’s a bit about who I am as a human…
I’m a mama of 3 free-range cuties living on a homestead in the middle of nowhere, BC, Canada (think mountains, hot springs, forests abundant in wild mushrooms, lakes, and rivers but 2 restaurant choices 30-minutes away!)
This is the part where I tell you all the reasons I’m qualified and accomplished so you’ll trust me to dish up some insights specific to who you are, where you’re at, and how to get to where you wanna go.
I’ll get into that. But first, here’s a bit about who I am as a human…
I’m a mama of 3 free-range cuties living on a homestead in the middle of nowhere, BC, Canada (think mountains, hot springs, forests abundant in wild mushrooms, lakes, and rivers but 2 restaurant choices 30-minutes away!)
I’m married to my best friend and often get to stare at him chopping wood out my office window #livingthedream.
7 years ago all I had was a high school diploma, a laptop I struggled to pay off at $50/month, and a serving gig at night that paid the bills while I built my business during the day.
It’s been a wild ride of both personal and professional growth that’s allowed me to do some badass shit.
Today I run a boutique agency with my incredibly talented team helping world renowned thought leaders build and connect with their audience using custom built quizzes and assessments.
I’ve helped business owners who are just getting started land their first client and I’ve orchestrated the strategy and execution of 8-figure launches.
It’s a pinch me moment to say this but I’ve helped thousands of business owners to date grow their communities and convert more strangers into clients and customers.
I believe the solutions to most of the world’s biggest problems already exist.
I’m here to help the business owners who hold a piece of the puzzle but don’t know where it fits or how to gain momentum. If that’s you and you’re looking around asking yourself where you fit in, how you stand out, and how to build a thriving business that gives you energy and leaves the world better than you found it, this is for you.
7 years ago all I had was a high school diploma, a laptop I struggled to pay off at $50/month, and a serving gig at night that paid the bills while I built my business during the day.
It’s been a wild ride of both personal and professional growth that’s allowed me to do some badass shit.
Today I run a boutique agency with my incredibly talented team helping world renowned thought leaders build and connect with their audience using custom built quizzes and assessments.
I’ve helped business owners who are just getting started land their first client and I’ve orchestrated the strategy and execution of 8-figure launches.
It’s a pinch me moment to say this but I’ve helped thousands of business owners to date grow their communities and convert more strangers into clients and customers.
I believe the solutions to most of the world’s biggest problems already exist.
I’m here to help the business owners who hold a piece of the puzzle but don’t know where it fits or how to gain momentum. If that’s you and you’re looking around asking yourself where you fit in, how you stand out, and how to build a thriving business that gives you energy and leaves the world better than you found it, this is for you.
Chanti xx
Trusted by
Wondering what happens next?
Whether you get your full GrowthType breakdown or you skip it for now, I want you to know this is just the beginning…
Building beautifully rich business soil takes time. Shifting from monoculture marketing strategies to viewing every decision through the lens of your ecosystem is a PROCESS.
The good news: that process is already underway. By embracing the wholeness of who you are and how you show up, you’ll be perfectly poised to build a business that loves you back.
The good news: that process is already underway. By embracing the wholeness of who you are and how you show up, you’ll be perfectly poised to build a business that loves you back.
Chanti xx
Keep those shiny eyes on your inbox because you’re about to receive a guide to the 9 Natural Laws: Principles for Perennial Profit That Allow You to GIVE More than You Take.
In the meantime, get up, stretch it out, dance around, and celebrate your current blessings. I appreciate the gift of your time and energy and cannot wait to help you grow however I can!
See you on the other side,
