3 Reasons This Is the Quiz for You:

Your Quiz Results:


Launch Quiz

Like 10x faster than traditional lead magnets, mhmm… 

1. Build your launch list with super qualified leads and FAST

Or in human speak, use the power of specificity to sell. 

Customize your marketing message depending on where your prospects are at on the buyer’s journey. 

2. Segment your new leads

Make your quiz results work harder for you and relish in retargeting heaven. 

3. Save yourself a whole lotta FB ad $$$ 

Okay so first off, what the heck is a launch quiz? 

A launch quiz is typically used at the top of your launch funnel. It’s a fun, low commitment, easy YES for potential customers at all stages of the buyer’s journey. 

It differs from other types of quizzes because the topic is directly related to the course, product, or service you’re ultimately going to promote. 

This type of quiz is based on your unique methodology in relation to your offer and is consciously designed to segment your audience into the different stages of awareness while offering a ton of value right off the bat. You know what they say about first impressions…

Your quiz results can also lead prospects to the next step in your launch funnel. Whether that’s a free challenge, a webinar, or something else, you have the opportunity to feed two birds with one scone. 

If that all sounds like a whole lotta awesome then stick around. 

I’m going to show you my Above and Beyond Framework and what you need to do to create a launch quiz that… 

Gets shared like crazy - the average quiz gets shared 1900 times so imagine what’s possible when you use a proven framework for better conversions, segmentation, and engagement.

Inspires an emotional reaction - whether we want to admit it or not, emotion runs the show. Your audience won’t remember that you were featured on Forbes and have a masters, they’ll remember how you made them feel. 

Strategically boosts your bottom line - this is where most quizzes really miss the mark. I’ll help you understand why working backwards is key when it comes to creating a profit boosting quiz strategy. 

Thanks to human psychology, quizzes convert better than any other lead magnet (when done right) 

Question: what’s endlessly curious, ego-driven, self-obsessed, and has access to the internet? 

A. Cats
B. Humans ⇐ the correct answer. 

We humans love learning more about ourselves. We especially love being told what makes us uniquely awesome. More importantly, we love sharing that information with others. 

Unless you listen to Alan Watts on the daily and have attended silent Vipassana meditation retreats once a month for the last 12 years, you’re likely driven by ego more than you think. 


Interactive content is the way of the future

You’ve heard the statistics — that the average attention span is that of a goldfish. That you’ve got like 6 seconds to capture someone’s attention before they’re on to the next thing. 

Well, interactive content helps solve that problem. It generates 4-5x the pageviews of traditional content, 2x more conversions, and it’s 23% more effective at educating your customer than static content. 


Your Biz & Bottom Line Using a launch Quiz 

Your Quiz Creation to Launch Setlist 

How to grow

Launch Quiz Should You Create?

A breakdown of the most effective types of launch quizzes

What type of

Personality quizzes are arguably the most effective type of quiz there is. They convert better than assessments or score based quizzes likely because of what we talked about above — they tell you something you didn’t already know. They shed light on the unique personal aspects of the quiz taker and hold a promise to deliver insights they didn’t pick up on before. It’s for those reasons they’re so alluring. 

1. The Love Bomb

Personality Quiz: 

My 2 Fave Types of Personality Quizzes:

The name sums it up. This quiz is all about loving up your quiz takers, boosting their egos, telling them WHY they’re uniquely awesome in relation to what you do as a business. 

But in a perfect world, with love, comes honesty. In addition to layin’ down the love, you need to tell them where they’re missing the mark and how to fill the gap

And you need to do that in a way that doesn’t make them feel like they’ve failed. Quite the conquest, am I right? Don’t fret. It’s not as hard as it sounds and with this type of quiz you’re sure to win the hearts of your quiz takers

2. The Caterpiller

This type of personality quiz takes your audience on a journey. It effectively tells them where they’re at now, all the while promising and guiding them toward what they’ll inevitable become… 

With the caterpillar, you’re showing empathy for their current predicament and offering strategies and insight to help them transform. 

This quiz you’re taking right now is essentially an assessment type quiz. It’s designed to help you solve a specific problem relevant to what I teach. 

For some businesses, namely ones that solve a specific problem, assessment type quizzes make more sense from a strategic perspective. They offer a strategy, a solution, or a game plan to help quiz takers go from point A to point B. 

1. The Brand Builder

Assessment Quiz: 

My 2 Fave Assessment Type Quizzes

This type of assessment solves a problem while also highlighting the expertise of the brand or person behind the quiz. The aim is to offer a ton of value while also highlighting and reinforcing your quiz takers with confidence that they were right to come to you for help. 

2. The Intelligentsia

These are the quizzes that give you a grade or score at the end. They’re intriguing because they test your knowledge on a specific topic and people 

HubSpot is well-known for having lots of these types of assessments. Quizzes like “How much do you really know about online marketing?” or “Test your knowledge of women’s hormone health” are 2 examples of Intelligentsia in action. 

I’m straight up obsessed with quizzes. Can you tell? I’ve always been the girl who went straight to the quiz in every magazine. 

Nowadays I use quizzes to help online brands like Jenna Kutcher, Carrie Green, Rick Mulready, John Lee Dumas, Amy Porterfield and many more to generate brag worthy results. 

I’ve developed my own methodology to help business owners like yourself create a quiz for your biz that does way more heavy lifting than your average lead magnet. 

I love quizzes because they’re fun AND effective. They blend the best of both worlds while harnessing the relatively untapped power of interactive content. If you want to create an a business growth asset like none other, you’re in the right place.  

I’m so stoked you’re here and I can’t wait to help you slay any doubt dragons so you can forge ahead and create a quiz for your biz! 

Shine on, 

Otherwise known as the Quiz Funnel Queen First of Her Name, Mother of Quizzes, Breaker of Lames, Lady Regnant of the Funnel Kingdoms (please tell me you watch Game of Thrones?)

I'm chanti.

hey there!

Before you crowd surf all the way to the stage, let me introduce myself… 

Attract Leads Who’ll Love You, Learn What Makes Them Tick, Build Trust, and Sell with Soul Using My Proven 4-Step System

The Quiz Funnel Freedom Formula:

I gotchu, boo! Grab a seat at my upcoming free training for business owners who give a damn 👇

(+plus the full funnel that makes them wanna invest in their perfect fit offer)?

Looking for a head start on your own list growing, biz building, trust strengthening, make-your-audience-love-you-forever Launch quiz


The strategies I’ll be sharing go WAY beyond Buzzfeed or traditional funnels… 

… and are exactly what you need to free yourself from the control of the ever changing algorithm by growing an engaged and excited email audience!

There’s nothing I want more than to help you transcend your lead gen struggles and accelerate your audience building efforts.

So instead of casting your eyes (and the future of your business) out into an uncertain economy, you can look to your email list as your guiding light in these wild times we’re living in.

Here’s a sneak peek at what you’ll learn: 

🌰 Step 1 
Get totally clear on your end goals, who you serve, what you want to be known for, and what makes you stand out

🌱 Step 2
Craft a lead magnet that combines human psychology with interactive content to make your audience feel seen, heard, and understood. (And generates 1000s of new leads per month while segmenting and collecting valuable info about your audience from the very top of your funnel)

🌿 Step 3
Build an empathy based belief bridge that transforms your prospects’ limiting beliefs into liberating truths while increasing true connection and generating epic conversions 

🌳 Step 4
Scale, optimize, and evolve your quiz funnel into a full fledged Interactive Empathy Marketing Ecosystem that evolves with you and continues to generate and regenerate sales for years to come

Let’s do this!

Save my spot!