A launch quiz is typically used at the top of your launch funnel. It’s a fun, low commitment, easy YES for potential customers at all stages of the buyer’s journey.
It differs from other types of quizzes because the topic is directly related to the course, product, or service you’re ultimately going to promote.
This type of quiz is based on your unique methodology in relation to your offer and is consciously designed to segment your audience into the different stages of awareness while offering a ton of value right off the bat. You know what they say about first impressions…
Your quiz results can also lead prospects to the next step in your launch funnel. Whether that’s a free challenge, a webinar, or something else, you have the opportunity to feed two birds with one scone.
If that all sounds like a whole lotta awesome then stick around.
Gets shared like crazy - the average quiz gets shared 1900 times so imagine what’s possible when you use a proven framework for better conversions, segmentation, and engagement.
Inspires an emotional reaction - whether we want to admit it or not, emotion runs the show. Your audience won’t remember that you were featured on Forbes and have a masters, they’ll remember how you made them feel.
Strategically boosts your bottom line - this is where most quizzes really miss the mark. I’ll help you understand why working backwards is key when it comes to creating a profit boosting quiz strategy.
Quizzes are the most underrated lead magnet there is. Most people think quizzes are just a fun way to pass the time and learn something you didn’t know about yourself or the world around you — but the truth is, they can do far more than that.
Why are quizzes so effective?
They allow you to easily and naturally segment your email list
I mean, which sounds better…
Having a one-size-fits-all email marketing strategy where you’re throwing spaghetti at the wall and hoping it sticks…
Refining your marketing messages based on the different types of ideal clients and customers on your list?
Segmentation allows you to get specific, and specificity, sells.
Here’s a glimpse at what’s possible when you approach your email marketing with a segmentation strategy…
Question: what’s endlessly curious, ego-driven, self-obsessed, and has access to the internet?
B. Humans ⇐ the correct answer.
We humans love learning more about ourselves. We especially love being told what makes us uniquely awesome. More importantly, we love sharing that information with others.
Unless you listen to Alan Watts on the daily and have attended silent Vipassana meditation retreats once a month for the last 12 years, you’re likely driven by ego more than you think.
The heydays of FB advertising are gone but that doesn’t mean you can’t still affordably use ads to build your platform. The majority of my 1:1 clients are getting .25-.75 leads even when targeting cold traffic.
Compare that to between $3-$5 which is considered a great cost per lead in many industries and with quizzes, you’re laughing.
If you’re launch includes a Facebook ads strategy, having a quiz can save you a whole lot of cheddah. You can capture webinar leads directly from your quiz results page instead of paying twice for them. And because quizzes convert so well, you’ll be building an audience of warm leads to send retargeting ads to.
And in case you’re not a total marketing nerd like me, retargeting is the secret to higher conversions, lowered ad spend, and better results using FB ads.
You’ve heard the statistics — that the average attention span is that of a goldfish. That you’ve got like 6 seconds to capture someone’s attention before they’re on to the next thing.
Well, interactive content helps solve that problem. It generates 4-5x the pageviews of traditional content, 2x more conversions, and it’s 23% more effective at educating your customer than static content.
With a launch quiz, this part’s easy. You know what you want your quiz takers to do — invest in your offer if it’s right for them. And you want to design your quiz so that ideal customers will be attracted to it.
Now ask yourself, what does my prospect need to know, feel, and believe in order to make the choice to buy from you?
Use your quiz as a tool to help them start their buyer’s journey on the right foot.
This is by all means not an exhaustive list, but it should give you a glimpse into what’s possible with a signature quiz. These are all quizzes that have been taken and shared tens of thousands of times.
Personality quizzes are arguably the most effective type of quiz there is. They convert better than assessments or score based quizzes likely because of what we talked about above — they tell you something you didn’t already know. They shed light on the unique personal aspects of the quiz taker and hold a promise to deliver insights they didn’t pick up on before. It’s for those reasons they’re so alluring.
The name sums it up. This quiz is all about loving up your quiz takers, boosting their egos, telling them WHY they’re uniquely awesome in relation to what you do as a business.
But in a perfect world, with love, comes honesty. In addition to layin’ down the love, you need to tell them where they’re missing the mark and how to fill the gap.
And you need to do that in a way that doesn’t make them feel like they’ve failed. Quite the conquest, am I right? Don’t fret. It’s not as hard as it sounds and with this type of quiz you’re sure to win the hearts of your quiz takers.
This type of personality quiz takes your audience on a journey. It effectively tells them where they’re at now, all the while promising and guiding them toward what they’ll inevitable become…
With the caterpillar, you’re showing empathy for their current predicament and offering strategies and insight to help them transform.
This quiz you’re taking right now is essentially an assessment type quiz. It’s designed to help you solve a specific problem relevant to what I teach.
For some businesses, namely ones that solve a specific problem, assessment type quizzes make more sense from a strategic perspective. They offer a strategy, a solution, or a game plan to help quiz takers go from point A to point B.
This type of assessment solves a problem while also highlighting the expertise of the brand or person behind the quiz. The aim is to offer a ton of value while also highlighting and reinforcing your quiz takers with confidence that they were right to come to you for help.
These are the quizzes that give you a grade or score at the end. They’re intriguing because they test your knowledge on a specific topic and people
HubSpot is well-known for having lots of these types of assessments. Quizzes like “How much do you really know about online marketing?” or “Test your knowledge of women’s hormone health” are 2 examples of Intelligentsia in action.
I’m straight up obsessed with quizzes. Can you tell? I’ve always been the girl who went straight to the quiz in every magazine.
Nowadays I use quizzes to help online brands like Jenna Kutcher, Carrie Green, Rick Mulready, John Lee Dumas, Amy Porterfield and many more to generate brag worthy results.
I’ve developed my own methodology to help business owners like yourself create a quiz for your biz that does way more heavy lifting than your average lead magnet.
I love quizzes because they’re fun AND effective. They blend the best of both worlds while harnessing the relatively untapped power of interactive content. If you want to create an a business growth asset like none other, you’re in the right place.
I’m so stoked you’re here and I can’t wait to help you slay any doubt dragons so you can forge ahead and create a quiz for your biz!
Otherwise known as the Quiz Funnel Queen First of Her Name, Mother of Quizzes, Breaker of Lames, Lady Regnant of the Funnel Kingdoms (please tell me you watch Game of Thrones?)
P.S. This is just the beginning…
I’m not just gonna tell you quizzes are awesome, give you a few tips, and peace out. I’m here to help you turn this idea into reality.
Keep an eye on your inbox cause I’ll be coming at you with more of my best tips, tricks, and practices so that you can create a kick-ass signature quiz of your own and start attracting raving fans left, right, and center stage!