Estimated read time: 3 mins

My friend Lena has the most amazing farm. 

It’s no surprise. Lena lives and breathes permaculture principles and has more passion for plums than most people have for their pets. 

Side note: If you’ve been around these parts for a while, you might know I’m terrified of birds. 

Meanwhile, my friend is all… 

The only problem with Lena’s farm is that I can never keep tabs on my nemesis. 

Every time I’m there, her chickens are in a different location. One could easily sneak up behind me and peck my shins. 

As you can imagine, this gives me extreme anxiety (don’t get me started on the multiple times I’ve tried to overcome my fear and raise those feathery foul). 

Luckily, Lena doesn’t just let those mother cluckers run free. Instead, she has a mobile chicken tractor system so she can move their turf around to different parts of the garden. 

You see, when confined to a small space, chickens eat all the weeds and their poop makes for plentiful potatoes next year…

but leave them there too long and they’ll decimate the soil with their terrifying beaks and constant 💩 .

Wondering what the cluck chickens have to do with your business? 

I hate to admit it, but chickens might just be the wise old sages of the bird family (move over owls!) 

BUCKAWWW! Translation: check out these chicken inspired business lessons 👇

What you’ll learn in this article:

🍵💲 A process for knowing where to put your energy over the next 3-months. 

🍵💲 An insane resource for women on a mission to build real wealth. 

🍵💲 Close some tabs, beauty!

The tea: Shit helps us grow, just not too much of it.

In the 10 years that I’ve been building businesses online, I’ve found myself in DEEP shit more times than I can count.

Some examples: 

💩 Overbooking myself to the point where I had to bang out 12-14 hour days just to get everything done. 

💩 Losing an ad account over some minor infraction that took months to resolve — and having no solid traffic source outside of that. 

💩 Promising way too much in a program and not being able to deliver resulting in refunds and guilt that still pokes its head years later. 

The list goes on, but the reality is things don’t usually change until we find ourselves in a sticky messy situation like any of the above. 

Pain is a catalyst for progress, so long as we don’t get stuck in the mire. 

Just like those chickens and the soil beneath them that THRIVES when they can go to town on a confined area, boundaries are a big deal when it comes to turning shit into gold. 

I do an exercise every quarter where I look at 6 key areas of my business, and rate them from least 💩 to most 💩💩💩. 

I put up a virtual fence around the area with the lowest score and FOCUS ON THAT for the quarter. Everything else exists outside the perimeter and can wait til later. 

Without this boundary it is way too easy to get distracted and not use the hard won wisdom gained through adversity to grow. 

Try it out, %FIRSTNAME%. Pinpoint the #1 shittiest area of your business from the last 3 months, make a list of some things you could do to improve it, choose a few to run with, and make THAT your focus.

Sip on this…  

🧋Friendly reminder to close some tabs!