What homemade pasta and Hormozi have to do with your offers - Chanti Zak - Copywriter & Funnel Strategist

Estimated read time: 7 mins

I just got back from a 2-day event with two humans who’ve helped me more than I can put into words over the last 4 years. 

My heart is alive with the question of how I can be of most service to the world during these wild times we’re living in. 

That question is as intimidating as it is important. 

I mean, Zach Bush, one of the aforementioned humans whose work has touched my life so deeply, has successfully led the charge in creating permaculture food forests in what was one of the most desolated and impoverished places on the planet. 

How could anything I’m doing compare to THAT? 

But then I remember the pointlessness of comparing my chapter 5 to someone else’s chapter 50. 

We’re here to solve the problems put in front of us, as seemingly big or little as they may seem. 

Not all of us can solve world hunger — but that doesn’t mean your contribution isn’t important. And maybe what you’re meant to do is right in front of you…

What you’ll learn in this article:

🍵💲Go on, be basic. 

🍵💲What homemade pasta and Hormozi have to do with your offers. 

🍵💲A prompt to help you stop devaluing the things you take for granted.

This week’s tea: the medicine of thinking smaller

When I was a food blogger, the easiest way to decide what recipe to put my unique spin on was to look at what other food bloggers had done that was well received. 

It really doesn’t matter that ‘homemade pasta recipe’ has approximately 299 million search results, people love it and will click on that recipe or watch that video (even if it’s just to daydream about one day mustering up the gumption to crack some yolks into a pile of flour 🍝)

Alex Hormozi posted this the other day…

But it feels a little incomplete. 

Don’t just find shit people already buy and sell it. Find shit you already love and care about and most importantly, are naturally skilled in or capable of creating, and sell THAT. 

I already do and I’m doing my best 😭” 

But you might very well be devaluing the things you’re poised to create the most positive change from. 

Which is a blindspot I know I have at times and most of my clients experience or have in the past.

The truth is that the things that we value the least in ourselves are often what others value most.

The things we take for granted.

The things that literally come so naturally we hardly notice them.

It’s those things we should be placing higher value and emphasis on even though on some level it feels wrong to do that with something that for you, comes easily. 

If you’re up for it, here’s a lil journal prompt to illuminate this potential blindspot for yourself this week:

🖊️ What aspects of my business come easily to me that others complain about being hard? 

🖊️ Where am I making things more complicated than they need to be?

Then look at how you can blend the answers revealed together to create more ease and moolah with less hustle and grind. 

I’m personally in the midst of this process right now and it’s a doozy.

My own “easy” list looks a little something like this:

✅ Bringing really cool people together and facilitating a uniquely open, supportive space where my clients can feel free to be themselves and do business their one-of-a-kind way. 

✅ Writing and communication — particularly writing personality packed conversion copy that makes people moooove. 

✅ Listening, and as a result, coaching my clients and students to think differently. 

✅ Learning. I am annoyingly curious and obsessed with knowing more more more (often to a fault).

Where am I making things more complicated than they need to be?

❌ Thinking all of the above needs to exist in isolation! 

Which is why I’ve been quietly building a space where all of those easies can come together to support you in ONE place.

I’ll share more soon but for now, if you want to know where you can find epic community, my direct feedback on your copy and messaging, and insights on your overall business ecosystem as a whole (+ access to my entire template collection) — get on the waitlist for Fertile Ground! >>

Sip on this…  

🧋The struggle is real… 

🧋A quote for the week ahead: 

The perfectionist is never satisfied. The perfectionist never says, ‘This is pretty good. I think I’ll just keep going.’ To the perfectionist, there is always room for improvement. The perfectionist calls this humility. 

In reality, it is egotism. It is pride that makes us want to write a perfect script, paint a perfect painting, perform a perfect audition monologue. Perfectionism is not a quest for the best. It is a pursuit of the worst in ourselves, the part that tells us that nothing we do will ever be good enough—that we should try again. No. We should not.

— Julia Cameron

Permission to think smaller, to show up to solve the problems right in front of you with the gifts you’ve already got — even if it feels basic to you, boo. 

Thoughts? Emoji string? You know where to find me.

Welcome to my corner of the internet where you’ll find no shortage of real talk and proven growth strategies for solopreneurs, professional creators, coaches, and service providers. Grow forth and make it rain in your business, I’ve got your back every step of the way.

Hey superstar! I’m Chanti. 

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