Estimated read time: 5 mins

Every question is an invitation.

A portal into someone else’s perspective.
A crack in the cosmic egg of their soul and psyche.

So when someone joins my email list and takes 30 seconds to answer the three simple survey questions in my welcome sequence? I get this tiny, powerful peek into their reality — and with it, a burst of motivation to keep going.

To keep creating.
To keep showing up.
To keep saying, “Hey, I made this to help you.”

Which… let’s be honest, isn’t always easy.

But hearing from real people on the other end of my emails — people who are dreaming, building, figuring things out — makes it a lot easier to push past the fear and keep that momentum going.

^^And it’s that action — the reaching out, following up, iterating, inviting people to work with you — that keeps the wheel turning.

That’s the real work of marketing.

The kind the survey tells me a lot of business owners either Martin Shkreli-level loathe…

… or feel way too confused, overwhelmed, or disheartened by to see how it could ever feel enriching.

But those survey responses? They’ve also shown me that so many of us are grappling with the same questions:

🥲 “Why didn’t anyone tell me I needed an engaged audience before I created my offer?”

⛱️ “Less brain hurt, more freer schedule.” (verbatim and iconic)

☕ “I want smooth, automated, consistent, steady income… is that too much to ask?”

✍️ “What do I even write about without sounding like the Shamwow guy?”

🧲 “How do I attract the right people and get them to see that I’ve got what they need?”

💥 “How do I build an email list and keep the spark alive once they’re on it?!”Can I spill a lil tea on why I think asking more and better questions is a shockingly powerful solution to every single one of these conundrums?

What you’ll learn in this article:

🍵💲6 business pickles that questions can help you solve

🍵💲The #1 reason launches flop (and how to avoid it)

🍵💲The easiest way to build a feedback loop right into your funnel

The Tea: 6 common business pickles 🥒— and the one question-powered solution to solve ‘em all

1. “My audience isn’t growing as fast as I want (or need).” 🥒

You might not know where your people are hanging out — or what would actually get them to stop scrolling and say “oooh, I need this.”

→ Ask those who have found you, where! Ask what caught their attention. Then double down.

2. “I don’t know what to sell next.” 🥒

The ideas are endless, but confidence? Not so much.

→ Ask what they’re struggling with now. Ask what they’ve tried. Look for themes. Build from there.

3. “People aren’t buying like they used to.”

The offer might be great — but the positioning might be off.

→ Ask what result they’re looking for. Ask what would feel like a win. Reframe accordingly.

4. “I’m tired of repeating myself 24/7.” 🥒

The same Qs land in your inbox daily: “Is this for me?” “Where do I start?”

→ Build a quiz to answer those questions automatically (and make it fun).

5. “My emails aren’t converting.” 🥒

Clicks and replies are low, and you’re shouting into the void.

→ Add a 1-question micro-survey. Invite a reply. Start a convo. Email is a two-way street.

6. “I’m afraid to launch again — the last one flopped.” 🥒

Most failed launches = not enough upfront insight.

→ Ask your people what they need before you build anything. Then pre-sell with confidence.

The power move that fixes all six?

ASK MORE & BETTER QUESTIONS.

In your quiz.
In your emails.
In your surveys.
In your DMs.

Ask better questions → get clearer insights → create more aligned offers → grow a business that actually works for you.

Questions = possibilities.

They reveal.
They refine.
They reconnect you to the real reason your audience is here in the first place.

When you ask the right questions — and actually pay attention to the answers — you unlock the kind of clarity that turns marketing into matchmaking.And with a quiz and the email follow-up infrastructure I teach you to create? You get to do that at scale.

Inside of Grow with Quizzes we go deep on the importance of questions and strong research (among soooo many other things!), I even hook you up with The Annual Audience Survey Template Collection (normally $111 — included free)

→ A short training on how to run a high-converting survey (even if you don’t have a big list)
→ Plug-and-play survey questions designed to get useful, detailed responses
→ 3 email templates to deploy your survey with confidence
→ Guidance on using AI to turn raw data into juicy, strategic insights

And because I want you to keep learning from your audience after the quiz is done…

I’ll show you exactly how to bake survey questions into your email sequences — so you’re never flying blind again.

You’ll have a feedback loop built right into your funnel. One that gives you continuous insight into what your people really want and need.

^^Super underrated sustainable success strategy, jus’sayin. 

Join here + get the survey bonus! >>  

Here’s to more insights leading to more sales and lives changed and less spaghetti-at-the-wall vibes.

Sip on this…  

🧋YES to this mindset… 

🧋Such an interesting read! → The case for using your brain — even if AI can think for you