Estimated read time: 3 mins

I must tell you my heart is absolutely melting-gushing-exploding-ALIGHT at all the responses to the audience survey I sent out last week. 

A big trend in all your responses looked a lil something like this: 

“It’s the only business newsletter I still subscribe to.”

🥹🥹🥹

So many of you told me my newsletter is one of the few, if not the only one, that you read. 

What’s so heartening is that y’all appreciate the realness and when I share what sometimes feels like TMI to me feels like “thank f*ckkkk I’m not alone in this” to YOU. 

So in that vein, here’s a super TMI edition of Spill the Tea for your sipping pleasure!

What you’ll learn in this article:

🍵💲My Easy Yes launch debrief and why I feel like a cockroach if cockroaches could turn into butterflies

🍵💲The shadow work of going backwards and killing your darlings

🍵💲My response to “Shit’s weird right now and I’m dying to know how you’re coping.”

The Tea:  manic girl summer, WTF was that (my last launch), and embracing COCKROACH as my spirit animal

I’m so manic when it comes to my business right now. I’m talking truly FIRED UP, nothing to lose, all in, ready to work smarter AND harder, more resilient to BS than ever before, wayyyy less worried about what people will think, and untethered to the path my ego thinks I should take. 

Which is weird because I’ve had 2 back to back months where I’m at my lowest revenue since around 2018 😬

(I told you this would be TMI.) 

That said, my ever-supportive assistant reminded me that my worst month ever is most people’s goal. 

I am a brat, but I do think I should be further along. 

So of course I let my inner victim come out to play and have her time to whine about how unfair it all is. 

But she is not staying in the driver’s seat. 

Instead, I let the worst launch ever (#s wise, the ease of it and the people who did say yes to Easy Yes was totally rad) confirm a few hypotheseez I already had. 

I trust that the depths of my disappointment will only make me a better coach and guide. 

I well and truly GET IT yo, and I can say that with full confidence.  

I also wholeheartedly believe in my ability to GET IT in a whole different way. 

This is not going to be a crazy detailed launch debrief. What I will tell you is despite alllllll these emails: 

& a bunch of offer updates and social posts, the conversion rate was like .1% and sales were ⅓ of what they were last year. 

(Yes, I increased the price, which might have been the wrong move but I said I would during last year’s launch and it felt important to honor that.) 

I have the privilege of knowing I’m not alone in this. So many clients, friends, and peers are experiencing similar things. 

To address this Q someone left in the survey: 

“Shit’s weird right now and I’m dying to know how you’re coping.”

I’m coping like a cockroach. Hard to kill. Resilient to chaos. Giving up is not an option. 

On the flip side of the struggle many are experiencing in the online business realm right now, there’s a whole other subset of coaches and experts that are absolutely crushing more than ever before. 

👀 I’m watching and learning from them. 

🧐 I’m paying attention to what I buy (or want to buy). 

🗡️ I’m in the process of killing some darlings that I’ve been clinging to because sunk cost fallacy has had me in its grips. 

I know this isn’t the most inspiring or even trust inducing email — and part of me totally does NOT want to share with you that despite all my experience, I still have launches that totally flop. 

But I also want us all to remember that this is how it is sometimes. 

Are you willing to walk through fire so you don’t have to walk through a crowded corporate office every day for the next 20 years? 

It’s honestly all good if the answer is no, but your girl is over here… 

Okay, that’s all for today. One other lovely piece of constructive feedback from the survey was that my emails are a wee bit too long. 

Next week, I’ll share WHY I think this launch didn’t work, what I’d do differently next time, and all the other tea I’ve been brewing! 

If you’re in a season of WTF, you’re not alone and I’m here to help you too be hard to kill.

Sip on this…  

🧋A quote to sum up this whoooole email: 

🧋May this email find you in a lake preparing for the performance of your life 

How I can help you grow

📱We have cracked the code on creating quizzes your followers can take right in their Instagram DMs. 

If you’re having trouble turning your followers into email subscribers or want to test out a quiz angle for a small fraction of what you’d pay for a full-build, reply with the word QUIZ and I’ll send you the deets.

What’d you think of this issue of Spill the Tea?

• 🦋 Hot damn — this was the messy middle pep talk I didn’t know I needed.
• 😅 Kinda manic, kinda motivating… not sure where I land but I’m still sippin’.
• 🙃 Nah, didn’t hit for me this time — I’m in a different headspace.