Estimated read time: 4 mins

Coming up for air after my last launch and I have all the tea for you on how it went…

Hello dear reader! It’s been a minute. I’m not supposed to acknowledge that but *sigh* I like to break the rules. 

Last time I was in your inbox I was in launch mode, promoting my love child of the summer months like it was my job (it is). 

& a good job of it I did! 

I’m so much less of any asshole to myself than I used to be 🫠

If there’s one thing you take away from the launch debrief we’re about to get into, let it be that life and business is a lot easier when you have your own back. 

Now onto the numbers, revelations, realizations, surprises, and more…

What you’ll learn in this article:

🍵💲Why I decided to launch an offer with nebulous benefits in a different direction from my norm 

🍵💲BTS on all my launch numbers (because you’re girl gets better at tracking every time I launch)

🍵💲What it looks like to validate an offer before you evergreen it, scale it up, or invest in beautiful design

The tea: reflections from a scrappy launch 

The EVOLVE launch was particularly interesting because of the structure and the subject matter. Let’s start with the latter…

THE SUBJECT MATTER

Something I’ve really been sitting with recently is that you can’t force product <> market fit. 

But many of us (myself included) try to. We want what we want and we want it to WORK. 

The market is indifferent. It’s not a personal slight. An offer not working means nothing about the quality of your soul. 

So how do you find the right fit? You pay attention. You get good at reading between the lines. 

The idea for EVOLVE came to me through: 

1. My own experience of going through multiple stages of evolution in my own business and having very little support in that ( ← a gap in the market). 

2. Conversations with MANY friends, peers, clients, students who were feeling the tension between what they have and what they want. 

3. Awareness of the zeitgeist and what’s happening in culture. AI, the trust recession, buyer behavior shifting. 

All of this felt like enough to formulate an idea and test it out even though the topic of evolution in business is pretty nebulous and outside the parameters of what I normally sell.

THE STRUCTURE

I really flubbed my last launch of Easy Yes in the summer (debrief here). Which is fine because you learn by launching. 

One of my big takeaways was that it would’ve gone a lot better if I had done what I teach in the program I was selling (criiiiinge) and launched it with a low-ticket offer on the front end. 

So that’s what I did for EVOLVE. 

& I went a lil extra. 5 live sessions plus some seriously dope bonuses for $33 with an upsell for $111 if participants wanted 5 additional live group coaching sessions. 

At the end of session 3 I pitched REALIGN (all of my offers henceforth will be in ALL CAPS because why not?) and sent sales emails mainly to those who did EVOLVE but a few to my main list.

THE NUMBERS

Still patting myself on the back for tracking #s like a boss diggity dawg for this launch!

THINGS OF NOTE

Mad room for improvement on those page conversion rates, especially for ads. 

• In terms of energy management, I felt pretty tired at the end of EVOLVE and it was hard to move into promo for REALIGN right away. Of course I had nothing prepped in advance because hello, have you met me? 

• Regardless, I was super happy with 9 spots for a brand new offer that I didn’t even have a proper sales page for. Google docs FTW! 

• Most of my energy went into promoting EVOLVE, my Easy Yes, front end offer. I think by the end those who wanted to work with me, did. In contrast to the front-end I barely promoted REALIGN and still had an 11.48% conversion (not including buyers from my main list). THAT is the power of aligned offer pathways yo. 
  
• This was my first foray back into paid ads in a while. I did all my own creative graphics which is not my strong suit. Meta’s AI makes running ads hella easy now.

WHAT’S NEXT?

Y’all, it’s so important to me that I practice what I preach. This is offer validation in action. Live, scrappy, full of unknowns, and a prerequisite to scaling an offer. 

Now I do the boring work of refining based on what I learned. Which is a LOT. I baked in so many opps for participants to give me feedback throughout and after. 

I think this has evergreen potential. I definitely feel back in the saddle and like I know enough to be dangerous with ads. 

I’ve got something brewing for October that is unrelated to this but based again, on something I’ve noticed is a huge unmet need and pattern in terms of challenges I see online business owners having in 2025. 

So rest assured, I’ll be back in your inbox soon 😉 in between packing up my house and getting ready to go to Asia with my fam for who knows how long. 

Living the dream 🙏

Have you launched recently? I’d love to hear YOUR big takeaways and the latest. Hit reply and spill the tea with me!

What’d you think of this issue of Spill the Tea?

• I drink up a debrief like it’s an icey Vietnamese coffee on a hot day, babayyy! 
  
• Holy TMI bishhh, why you gotta be so transparent?