Estimated read time: 4 mins

I have a problem.

A discovery problem. 

It’s one I’m really committed to solving in the coming year. I’m documenting the journey inside of KNOWN. 

I write this newsletter each week but it feels like there’s no real way for new people to discover it unless I promote on social (where reach is so limited it feels ~*pointless*~). 

What’s the solution I’m not seeing? 

^^This is the core question that’s been on my mind as we move into 2026.

What you’ll learn in this article:

🍵💲 The forbidden low-hanging fruit 

🍵💲 Why I’ve been hiding in the bottom of the funnel 

🍵💲 Share your vote on what’s next for Spill the Tea

The tea: hiding at the bottom of the funnel

We teach what we most need to know and where we most need to grow. 

Launching KNOWN from a “I’m in the trenches figuring this out with you” angle vs. “I know all there is to know about this, absorb my wisdom!” has been really interesting. 

The last few years I’ve been hiding at the bottom of the funnel.

What this looks like:

• Creating new offers or updating old ones. 

• Selling those offers and spending a big ol’ chonk of active working time on the assets required to do so (sales pages, sequences, conversion events etc.) 

• Getting dang good at sales, addressing objections, and delivering. 

These are all good skills to have BUT ← big but… they’re not enough. 

& for me, they’re the easy part. 

I can “coast” and still be doing all of the above. 

It’s doing the work required for new aligned humans to discover my work where things get kid fingers covered in maple syrup level STICKY 🥞

Hiding in *ooh shiny new offer idea, let’s do that** land is still hiding. 

But why? 

It’s not for fear of what comes with more visibility. If I’m being totally honest, it’s more a fear of wasting energy. 

Because what if it doesn’t work out? 

What if I pour a whole lotta time and intention into XYZ and it isn’t reciprocal? 

My energy is in high-demand, yo. All of a sudden I’m a homeschooling mom, navigating life in a foreign country (read: totally different pace), pair that with serving my fcuking fabulous private clients, students, and getting a date night in every now and then… oh and learning to DJ 🎧 

I straight up refuse to sacrifice energy where I don’t have to. 

Of course this doesn’t paint the full picture where all effort leads to something. You win or you learn, right? 

But overreliance on social media is the perfect case study of an energy vampire (at least in my business). 

And so I explore what often feels like the forbidden low-hanging fruit 🍎

Where am I making it harder than it needs to be?

My process of inquiry:

→ look at what already exists — how can I squeeze more juice out of it? 

In my case… 

• This newsletter and a backlog of 80+ issues! 
• All the many equally dope free or Easy Yes resources I’ve created 
• All the incredible offers I’ve been so focused on creating/updating over the past few years 

If I could just get the newsletter in front of more people, whether in its current format or a new one, more people would find the solutions I’ve created. 

→ where are the odds stacked in your favor? 

There is no sure bet. No golden promised land where it all works out. 

There are, however, strategies that stack the odds in your favor. 

For me, I keep thinking about Substack. I’m a writer. I’m already used to publishing a newsletter. It has built-in discovery. Why not?

→ where do I need to suck it up and just surrender to the process? 

“Assumptions are just quick conclusions with no evidence.” – HINZ

On some level I’m assuming it won’t work out, instead of surrendering to the process that would allow it to.

If there’s no evidence, it’s fear, not truth. 

& Evidence is only gained through effort.  

Just thinking out loud here. Would love to hear what comes up for you thinking through these Qs.

Sip on this…  

🧋Cool article on how we passed peak social media use in 2022 

🧋The vibe for 2026: 

Do you think I should take Spill the Tea to Substack?

• Yeah, why not? I’ll read anywhere, just say the word.
• Maybe but I don’t personally use it. 
• Nah, surrender to growing your subscriber base in it’s current home.