Email Automation Stats You Need to Know In 2025 - Chanti Zak - Copywriter & Funnel Strategist

Estimated read time: 2 mins

The first time I heard of a “Long term nurture sequence” or LTN was when I was working with Jenna Kutcher on a quiz and the wise and wonderful Ashlyn Carter was helping her with emails. 

Ashlyn put this sequence together that spanned many months and automated Jenna’s sales of 3 of her courses at the time. 

Holy bazingas did it work. The amount of green that one sequence made was mind blowing to me at the time. 

That marked the moment I fell in love with automation. Don’t let that word — or the idea of a multi-month email sequence — intimidate you. 

This is where the magic happens when it comes to email marketing, and very likely you already have all the material and tools you need to make it happen in your own biz.

What you’ll learn in this article:

🍵💲Why it’s long game or bust in the online business world 

🍵💲How to stop ignoring 90%+ of your potential buyers 

🍵💲A must-watch resource if you care about upping your email game in 2025

The tea: 80-90% of buyers take anywhere from 3 months to 2 years to make their first purchase.

& it typically takes way more than 7 interactions with your brand before a purchase happens. More like 40. 

If you’re not playing the long game, you’re not playing the game. 

If your expectations of the results you *should* be getting in your business don’t quite match this reality, welp, you’re not alone. 

Let’s look at how most online business owners engineer their funnels… 

FREE THING > A FEW NURTURE EMAILS > 9+ SALES EMAILS > FIN. 

The 90% (for many this # is even higher) of humans who weren’t ready to buy yet are kinda just forgotten about, or plunked onto your newsletter list and left to wait until your next launch. 

What if I told you there is another way?

It’s 2025 yo.

The technology we have available to us right now can move mountains in our businesses. 

Namely, AUTOMATION. 

I’m assuming if you’re reading this you have an email list (or you plan on starting one).  

Maybe you’ve been sending out weekly newsletters… trying to be consistent (successfully or unsuccessfully), and wanting to be more strategic with the whole thing.

And maybe, just maybe, you’re sitting there wondering, “WHY isn’t this translating into more sales?”

I get it. You’re putting in the effort but not seeing the returns. And honestly? It’s not your fault.

The whole email marketing game has had us running in circles. Sending live, real-time emails feels like we’re doing something right, but if we’re being brutally honest with ourselves… it’s a never-ending merry-go-round that we can’t jump off of (and is rarely about sales).

But… you don’t have to do it that way

Meet my friend Cheryl Rerick: email marketing strategist, automation engineer, and your new best friend in the realm of “let’s actually make this work.”

Forget what you’ve been told about email automation. That it’s impersonal, or it just blasts your message into the void. Nope. 

  • Automated emails get 152% higher click rates.
  • Emails tailored to the individual drive 18x more revenue.
  • If you use ConvertKit or Mailchimp or Activecampaign or Kajabi (or or or! The list goes on) you already have the tools you need to leverage automation.

Cheryl’s laying it all out in her super streamline no fluff class all about Your 2025 Email Strategy where she’ll cover: 

  • The harsh truth about your weekly “I gotta come up with something” newsletter
  • Why your weekly email newsletter isn’t a customer journey (yet)
  • Why your evergreen funnel isn’t built for 90% of your buyers
  • Cheryl’s 4-part framework for emails that actually feel personal and rake in sales year-round

Sound like a breath of fresh air? It should.

It’s about time to streamline your efforts to get the most bang for your buck, or, in this case, your time.

So if you’re:

✅ Lacking intention with your email list but know it’s a goldmine

✅ Tired of the “what the hell do I write this week” game

✅ Ready to transform your email strategy from a time-suck to a sleek, sales-making machine…

You need to be at this masterclass.

Reserve your spot right here >>

Grab your spot, bring your notepad, and let’s get your email strategy working for you, not against you.

Sip on this…  

🧋Super helpful resource if you’re trying to grow on Instagram. 

🧋 TOUCHÉ

Welcome to my corner of the internet where you’ll find no shortage of real talk and proven growth strategies for solopreneurs, professional creators, coaches, and service providers. Grow forth and make it rain in your business, I’ve got your back every step of the way.

Hey superstar! I’m Chanti. 

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