THE INDEX

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Chanti is a conversion copywriter and quiz funnel strategist for change makers and brands that give a damn. She’s a marketing unicorn that believes boring is the enemy, neutral is a death sentence and real talk is the way of the future. In her spare time, you can find her at the farmer’s market, wrangling her toddler, doing downward dog or binge-watching GoT.

Chanti Zak

the blog

meet chanti 

sign up for the free email course on creating your own quiz here!

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follow 

Chanti is a conversion copywriter and quiz funnel strategist for change makers and brands that give a damn. She’s a marketing unicorn that believes boring is the enemy, neutral is a death sentence and real talk is the way of the future. In her spare time, you can find her at the farmer’s market, wrangling her toddler, doing downward dog or binge-watching GoT.

Chanti Zak

the blog

meet chanti 

sign up for the free email course on creating your own quiz here!

Take the most meta quiz on the internet. 

What Kind of Quiz Should You Start for Your Online Biz?

Take the 45-second quiz and get your custom quiz strategy setlist and a personalized backstage pass to more groupies (leads), ticket sales (conversions), and Rolling Stone covers (visibility). 

Take me to the quiz...
Im with the brand!

The Sunday Setlist – Volume #73 min read

Hey boo,

I was watching a workshop this week on launching in the age of Corona and the presenter kept spouting variations of: 

“THIS IS A ONCE IN A LIFETIME OPPORTUNITY” 

“You’ll never have people’s attention like you do right now” 

“If you don’t take this chance and run with it and launch something TOMORROW, you’re missing out.” 

Which quite honestly, was just one more piece of cheese piled onto the pressure sandwich that’s quickly turning into a 6 ft. sub.

text: Now THAT'S a sandwich. Picture of a 6 foot long submarine sandwich.

Ew, right? 

No one can eat a sandwich that big. 

Nor can any one entrepreneur conquer all the things we’re being told to conquer right now. 

Things like…

Text: PIVOT! Ross from the tv show Friends is trying to move a couch.

Shift your messaging. 
Double down on ads.
Invest where it counts. 
Go hard on content marketing. 
Be more productive.
Entertain the shit out of your kids. 
Share your message like never before.
Be a leader. 
Organize your cupboards.

The list goes on… 

But most of us are Chandler in this situation.

Text: SHUT UP! SHUT UP! Chandler from tv show Friends is responding to Ross while moving the couch.

We can’t do it all. Especially during a pandemic where every single one of us is dealing with new pressures and anxiety of some variety. 

So what CAN we do? 

We can double-down on what we know works. On what really matters.

For me, that means focusing on growing my audience, namely, my email list. 

Even though I Chandlered (now a verb, yep) a bit at her delivery, the woman who’s workshop I attended was kinda right. 

People ARE paying closer attention right now. 

We’re all more open to new ideas and strategies that will help us survive and thrive through the shifting paradigm. 

Growing my email list with qualified leads has made the biggest difference for me in the last year and I’m betting it’ll continue to. 

It’s my ONE thing. What’s yours? Get clear on that and let all the other “shoulds” should all over themselves. 

🎵 ONE MARKETING MELODY TO PRESS PLAY ON

Where are people zigging right now and how can you ZAG? 

My brilliant friend Merel Kriegsman shared this yesterday on her Facebook (you should follow her, she smart): 

My industry prediction:

LOW END: Geez, getting pretty crowded here, folks.
HIGH END: Where did my competition go?!”

Personally, I’ve felt a little torn around moving forward with my original 2020 plan to launch a high-touch, hella intimate mastermind style program. 

But you know what? Pricing tells a story. It communicates without you having to use words. The story I wanna tell is that I’m so invested in the success of my clients and customers. 

Charging high-end prices allows me to invest more time, energy, and money into making my client experience EH-freaking-mazing. 

🎵 WHAT’S IN MY ONLINE BUSINESS BUNKER?

Feel free to ignore this is you’ve already got enough recession advice to fill your bunker. If you’re hungry for more, check this shiz out: 

The That’s Quarantainment podcast is soooo funny. It’s hosted by 3 really smart peeps, Hillary Weiss, Rachael Kay Albers, and Mike Ganino and quite honestly, listening to them talk about what’s going down in the online business world right now is cathartic. 

I’ve also been diggin’ Scott Oldford’s Recession Proof Guide for Entrepreneurs. Not only is the content inside really generous, but I love how Scott just throws it all in a Google Doc. Done > fancy. 

🎵 WHAT’S FUNNY

Over the last 6 months I’ve become a TOTAL Enneagram nerd. If you geek out on personality type stuff too you’ll lurve this hilarious video of Enneagram Types Under Quarantine. 

Hope you’re staying healthy, grounded, and surrounded by carbs. 

(Don’t say it’s just eating allllll the carbs 🍕🍕🍕)

Love you, 
Chanti xx

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