How are you using social media to actually connect with people? So much of our time is spent coming up with concepts for attention-grabbing posts, but there is so much more untapped potential for online connection and community building.
Today, we’re joined by the amazing Sophia Parra. She is a social media strategist who understands what it takes to create exceptional results when it comes to increasing a brand’s following, engagement, and reach. Sophia has helped her clients triple the attendance at their events, go from 800 followers to 50k followers, and created opportunities for them to be featured on a variety of digital mediums. She is the creator of the online subscription, WHAT THE HECK TO POST, where she teaches members how to stop falling victim to the algorithm and leverage their leads in the DM’s.
Tune in and listen to episode 35 of The Entrepreneur’s Ecosystem. Sophia talks with us about her career switch from operating an agency to launching her membership subscription. You will hear a personal experience that changed how she views success, when she began to build WHAT THE HECK TO POST, how you can build relationships on social media, the myth about consistency, and more.
In This Episode, You Will Learn:
- How Sophia applies her Human Design to her business process (4:39)
- How Sophia’s definition of success has changed (23:57)
- When Sophia began to create her online subscription (26:54)
- Ways to build relationships on social media (31:44)
- How Sophia organizes her leads in the DMs (42:34)
- The myth around consistency (57:16)
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