Estimated read time: 6 minutes
šµš² What the 2% club is and what consistency has to do with it
šµš² My favorite challenge if youāre serious about creating content, art, whatever you want to call it, on a regular basis
šµš² Why not all consistency is created equal and the case for choosing ONE thing
Apparently only 2% of newsletters make it to 20 issues.
I donāt know whoās running the tally of every newsletter ever stopped or started but I donāt care becauseā¦
š„š„ Itās our 20th Spill the Tea š„š„ & like a true Leo Rising, Enneagram 3, born and bred overachiever, I love any opportunity to be in a top percentile.
Iām sure there is truth to that stat even if itās not exactly based on hard data. It applies to many things.
Most businesses donāt make it past a few years.
Most podcasts donāt make it past 15 episodes.
Most habits donāt stick.
The newsletter 2% club isnāt the only one Iām in.
Thereās also a stat that less than 2% of women make it to 7-figures in their business.
I donāt think the 2 clubs are entirely disconnected. Because the reason behind how I got into both is the same.
Consistency.
Which is why itās the topic for today’s 20th edition of Spill the Tea.
Now listen, before you roll your eyes. Before you assume you know everything Iām about to say!
Let me tell you how I feel about MOST consistency conversations:
ā Like Iām being served a buffet’s worth of platitudes on a golden platter. Anybody have a chaos cocktail to wash it all down?
The idea of being consistent is void of any and all novelty in its current non-nuanced form.
First of all, not all consistency is created equal.
I consistently checked my email compulsively and thatās not getting me anywhere closer to my goals.
Itās not enough to swallow the idea that you should be consistent with all the important things you *want* to be consistent in.
Just start with one thing.
Michael Jordan mastered basketball before touching a golf club.
Maria Wendt grew her Facebook group to over 100k business owners before focusing on Instagram.
Joyce Carol Oates wrote short stories long before she published epic 1,000+ page novels.
Justin Welsh cracked LinkedIn before becoming a proficient newsletter creator.
Decide what one thing you want to be consistent in.
I chose this newsletter because over the years NOTHING has proven to be more fruitful for me than growing and nurturing my email list.
If you want to become a consistent content creator, one of my favorite practices is Simone Seolās Garbage Post Challenge.
Donāt get so enthralled with expectations that you forget it takes time to get good at something.
If you set a goal to consistently email your list once a week and generate more sales as a resultā¦
Donāt just give up if those sales donāt start rolling in right away!
Give yourself time to get good. I love the aforementioned Garbage Post Challenge because itās 30 days. Itās tied to time.
If you start a podcast or newsletter, give yourself that 15-20 episode fair shot.
But in the meantime, expect to be bored. Expect your delightfully distracted modern mind to tug you in a different more āØ shiny āØ new direction.
Expect to find yourself in a state of utter doubt.
Is this really what I should focus on? Am I doing it right?
Remember that we live in a dopamine culture. Consistent, slow growth, is slowly but surely being trained out of us.
If your only benchmark is to post on LinkedIn once a day, who cares about quality and results?
Remember that consistency is meaningless if the practice youāre investing your energy in isnāt actually generating the desired results.
Consistency for consistency’s sake = pointless.
Speaking of which, I invested in a newsletter audit with Chenell of Growth in Reverse (highly recommend her newsletter if you love behind the scenes breakdowns!)
Hereās what I learned:
ā I have a lot to learn! Chenellās report was so detailed. Thereās at least 27 things I can improve. Iāll likely devote a whole newsletter to this topic.
š§Iāll never ever think of ellipsis the same way after watching this.
š§ These 30 Useful Concepts (including the dopamine nation one I shared earlier) are GOLD.
š§On the topic of consistencyā¦
Welcome to my corner of the internet where youāll find no shortage of real talk and proven growth strategies for solopreneurs, professional creators, coaches, and service providers. Grow forth and make it rain in your business, Iāve got your back every step of the way.
Hey superstar! Iām Chanti.
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