Chanti is a conversion copywriter and quiz funnel strategist for change makers and brands that give a damn. She’s a marketing unicorn that believes boring is the enemy, neutral is a death sentence and real talk is the way of the future. In her spare time, you can find her at the farmer’s market, wrangling her toddler, doing downward dog or binge-watching GoT.
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There’s no rhyme or reason, just a jumble of questions with some haphazard outcomes that don’t really add value to anyone’s lives.
A few examples…
This is totally fine if you’re Buzzfeed and your only objective is clicks and traffic, but what if you want to use quizzes to build your email list and grow your online business?
Then you can’t be spouting off random ‘what superhero are you?’ quizzes. You need to get cozy with the 5 dub’s: who, what, where, when, and WHY?
I know, so elementary, right? But so many people skip asking these key questions altogether, and then they wonder why their quiz isn’t converting, or why their leads are unsubscribing the moment they send something.
Most quizzes don’t capture relevant data. They don’t create engaged leads AKA. there’s little to no relevant follow-up. So even if you’re raking in subscribers like fall leaves, they’re not sticking around because you don’t have your nurture sequence dialed in.
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What about you? Have you had success using quizzes in your business? Let me know in the comments!