How to Use Quizzes + FB Ads to Get Quality Leads

It’s taken me ages to post this but here it is friends–my interview with Rick Mulready on the Art of Paid Traffic Podcast.

I’m chattin’ with Rick about all about quiz funnels, including: 

• The psychology behind using quizzes for lead generation and why they work so well
• How to use quizzes to segment your list the easy way
• Why quizzes and FB ads are a match made in conversion heaven (and can save you boatloads of moola)
• And a whole whack more, including choosing Chewbacca as my Star Wars archetype. I take it back!

Here’s a sneak peek:

“Me: What do Socrates Alexander Pope Benjamin Franklin and Emerson all have in common?

Rick: They’re all historical figures.

Me: Each and every one of them talks about the importance of knowing thy self. Yes. So Benjamin Franklin once said that there are three things that are extremely hard– steel, diamonds, and knowing yourself.

Not a whole lot has changed since the 1700’s. Human beings still have this innate desire to know ourselves better. The difference is that we now have the diagnostic tools at our fingertips all around us. So quizzes are just one modern method that we turn to in order to learn more about ourselves”

This interview was hella fun. Rick is a super rad dude and all the content he shares is jam-packed with actionable strategies. After our interview, I got to fly out to San Diego to attend Rick’s FBA Live event and help the kind folks there perfect their Facebook ad copy. I barely made it after my original flight got canceled and ended up flying from Victoria to Toronto, and finally to San Diego overnight. It was so worth it and I had the best time learning and helping business owners in all different niches.

It’s pretty incredible how much you can learn in a short period when you’re fully immersed and it’s all you’re focusing on. My FB ad game has improved 1000% thanks to Rick.

I hope you enjoy listening to this podcast as much as I did recording it. Make yourself a cup of tea, sit back, and enjoy!

Listen here.