Sippity sup buttercup!

I hope you’re noshing on waffles or enjoying a glass of wine while you plan your week ahead.

Is your inbox overflowing with B-School promos and shiny looking bonus packages right now? If you have an online business, then the answer is undoubtedly YES.

While I’m not an affiliate for B-School, I want to take a hot minute to explore the phenomenon that is Marie Forleo. I think, as business owners and course creators, we can all learn a lot from Marie’s business model.

First off, it boggles my mind that Marie has a multi-million dollar business with only 2 primary offers (aside from speaking/teaching privately, which I’m sure she makes a pretty penny from) — B-School and The Copy Cure.

Aside from 2 launches a year, she and her team are free to focus on creating amazing free content and other creative pursuits. And while her launches are YUUUGE and include hundreds of affiliate partners — they’re by no means complicated.

In fact, the promo copy (including the content in her free training series and webinar) is pretty much the same as it was last year and the year before that.

I’m sure if she wasn’t so busy being a beacon of what’s possible for online entrepreneurs everywhere, she’d tell us all to SIMPLIFY.

You don’t need to create new content from scratch for every launch.

You don’t need to keep creating new offers (unless it makes sense for your business model).

You don’t even need to choose a topic that’s 100% unique to you — we all know there are plenty of other programs that teach online business and copywriting.

Here’s what you do need to create a Marie Forleo level business (not that I’ve done that but #workinprogress 😉):

• Consistency and hardcore dedication — Marie’s been building her business and credibility for over a decade. I don’t know about you, but a decade ago, I didn’t even know what digital marketing was.
  
  Consistency might not always be sexy, but if you’re working on the right things, it almost always results in progress.

• A willingness to open up and share who you are as a person, not just as a business.
  
  Wanna know why I like Marie Forleo? It’s not because she shares revolutionary information. I like her because she’s not afraid to share who she is outside of her business. She’s a badass dancer and totally someone I’d wanna sip margaritas with IRL.
  
• A purpose that’s more important than other people’s opinions.
  
  The bigger your brand gets, the more hate you attract. The only armor strong enough to protect anyone from trolls, stalkers, and copycats, is purpose.
  
  Personally, I don’t think purpose shows up overnight. I’m still working on finding mine. What I do know is one success story from a student, one happy email from a client — makes even 100 comments from haters so worth it.

🎵 ONE MARKETING MELODY TO PRESS PLAY ON

K sooo, most of us aren’t Marie Forleo. We don’t have a decade worth of clout. We don’t have insane dance moves. We don’t have an Oprah seal of approval. And because of that, we ask ourselves if we’re really good enough.

You and me (and maybe even Marie) find ourselves struggling with imposter syndrome on a regular basis. If we’re not careful, that “I’m not worthy/ready/good enough yet” internal dialogue can start to run the show.

It takes constant awareness to not let this little demon take over our lives. That’s why I was sooo excited to devour the latest episode of HAMYAW (Hilary and Margo Yell At Websites) all about How to Deal with Imposter Syndrome.

If this is something you struggle with, check this episode out and give yourself permission to take action despite your imperfections.

🎵 WHAT I’M READING

Psycho-Cybernetics by Maxwell Maltz. This book is old school personal development at it’s finest. It was written by a plastic surgeon who became fascinated by his patients who, despite having had surgery to fix their physical “defects”, still struggled with the same confidence issues.

It examines the importance of how we see ourselves and how we have the power to transform our perception to unlock new levels of success, joy, and all the other intangible good things that make life worth living.

“A human being always acts and feels and performs in accordance with what he imagines to be true about himself and his environment…For imagination sets the goal ‘picture’ which our automatic mechanism works on. We act, or fail to act, not because of ‘will,’ as is so commonly believed, but because of imagination.”
― Maxwell Maltz

🎵 WHO I’M ROOTING FOR

My sweet client Lindsay, who after our strategy session this week, is armed with a step-by-step plan to connect with her email list in a whole new way.

Friend, this woman is the most amazing baker out there. Valentine’s week (because a day just isn’t enough to celebrate loooove) is the perfect excuse to try making her f*ckboy cookies!

🎵 WHAT I’M ROCKING OUT TO

My friend Ry just introduced me to Bishop Briggs, and I’m loving her clappy, happy, sassy, musical magic.

MY FAVORITE QUESTION EVER (AND WHO I STOLE IT FROM)

If you could have a billboard anywhere and with anything on it, what would you want it to say and why?

^^ Tim Ferris asks this question to the rockstars he interviewed for his book Tribe of Mentors.

I ask it to all my new clients, and the answers are so good I want to compile them into a little book.

Leave a comment and tell me what you’d have on your billboard, Friend.

Wishing you a sweet Sunday,
Chanti xx