THE INDEX

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Chanti is a conversion copywriter and quiz funnel strategist for change makers and brands that give a damn. She’s a marketing unicorn that believes boring is the enemy, neutral is a death sentence and real talk is the way of the future. In her spare time, you can find her at the farmer’s market, wrangling her toddler, doing downward dog or binge-watching GoT.

Chanti Zak

the blog

meet chanti 

sign up for the free email course on creating your own quiz here!

Take the most meta quiz on the internet. 

What Kind of Quiz Should You Start for Your Online Biz?

Take the 45-second quiz and get your custom quiz strategy setlist and a personalized backstage pass to more groupies (leads), ticket sales (conversions), and Rolling Stone covers (visibility). 

Take me to the quiz...
Im with the brand!

follow 

Chanti is a conversion copywriter and quiz funnel strategist for change makers and brands that give a damn. She’s a marketing unicorn that believes boring is the enemy, neutral is a death sentence and real talk is the way of the future. In her spare time, you can find her at the farmer’s market, wrangling her toddler, doing downward dog or binge-watching GoT.

Chanti Zak

the blog

meet chanti 

sign up for the free email course on creating your own quiz here!

Take the most meta quiz on the internet. 

What Kind of Quiz Should You Start for Your Online Biz?

Take the 45-second quiz and get your custom quiz strategy setlist and a personalized backstage pass to more groupies (leads), ticket sales (conversions), and Rolling Stone covers (visibility). 

Take me to the quiz...
Im with the brand!

The Sunday Setlist – Volume #14 min read

I’ve created something new just for you.

It’s called The Sunday Setlist — a compilation of marketing, mindset, and online business melodies to brighten your week.

{{I promise they won’t *always* be this long, but I want to give you the full scoop on WHY I’m doing this.}}

There’s something you need to know about me…

It’s part of the reason I’m able to build quizzes that make the result recipients cry tears of relief that someone *finally* gets them.

It’s part of the reason I have a chameleon-like ability to capture the voice of my clients.

It’s part of the reason I’m able to help my students see the big picture and stop holding themselves back.

I’m an observer. I watch people, I take it all in, I lurk, I listen, and then I act.

On the surface, this looks a lot of introversion and quietude, but the truth is I have a whole lot to sing about.

This newsletter is where I write home about my findings through working and learning from the best in the digital marketing world.

TLDR; I’m really good at finding good shit, and I wanna share it witchu.

The sole purpose of The Sunday Setlist is to help, inspire, and entertain YOU!

The world-changing, paradigm-shifting, bold and big-hearted business owner with dreams that wouldn’t fit inside the Grand Canyon. This is for you.

It’s not all business. It’s not boring (because I know your inbox doesn’t need another dull weekly email full-a-fluff). It’s not a way to sell you shit.

What I share here is what I’d talk with you about if we were hanging out in my living room, sipping Moscow Mules.

If you can cheers to that, stay put and let’s dance!

Without further adieu, let’s dig into the first edition. 👇

🎵 ONE MARKETING MELODY TO PRESS PLAY ON

Color-coded copy aka. the best thing to happen to your emails, social media posts, and sales pages since PAS.

Here’s the gist — the DiSC assessment measures behavioral dimensions and personal strengths in 4 categories: dominance (reds), influence (yellows), steadiness (greens), conscientiousness (blues).

It’s your job to craft a message that resonates with each of these different personality types.

Your fast-action takers (reds).Your life of the party, playful peeps (yellows).Your science-based, detail-oriented, question everything people (blues).Your touchy-feely, story-loving looky-loos (greens).
My mastermind sister Tarzan Kay wrote an epic blog post that covers how to apply this technique to your copy.

🎵 WHAT I’M READING

This blog post: Tim Ferris on 11 Reasons Not to Become Famous.

Essential reading for anyone building a personal brand who wants or has thousands or millions of followers.

I love this quote from Bill Murray on fame:

“I always want to say to people who want to be rich and famous: ‘try being rich first.’ See if that doesn’t cover most of it. There’s not much downside to being rich, other than paying taxes and having your relatives ask you for money. But when you become famous, you end up with a 24-hour job. . . . The only good thing about fame is that I’ve gotten out of a couple of speeding tickets. I’ve gotten into a restaurant when I didn’t have a suit and tie on. That’s really about it.”

🎵 WHO I’M ROOTING FOR

My students Linda and Wendy, who are currently launching their course on email marketing for the very first time!

First launches are more intimidating than childbirth. Luckily they’re both strong mamas who don’t shy away from hard things. Check it out here if you’re an email marketing beginner looking for help (this isn’t an affiliate link, I just wanna cheer ‘em on!)

🎵 WHAT I’M ROCKING OUT TO

This playlist I made to celebrate the first ever Sunday Setlist. Best enjoyed in pajamas alongside mimosas and crepes. (Not little ear friendly — if you wanna rock out with your kiddos, crank the volume on this song)

🎵 WHAT’S FUNNY

This super NSFW Gordon Ramsay animation. My brother sent this to me, and I cried laughing.

I had one of those days this week where NOTHING was working, and I felt sleep-deprived and frustrated AF.

This helped.

(@mattsurelee has the funniest charts on the planet)

That’s it! I hope you loved this little missive as much as I love you.

Leave a comment and tell me what you think about this new venture so my fragile ego keeps it up 😉

Sunday snugs,
Chanti xx

Want the Sunday Setlist delivered straight to your inbox? 

Sign up below for marketing, mindset, and online business melodies to brighten your week

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