Hey, friend and happy almost Fall equinox (or spring if you’re on the other side of the globe!) 

I’m not a huge Fall fan. 

Pumpkin spice is just chai that’s not as good #sorrynotsorry. 

I struggle a bit with the shorter days and near instant jump from beachside dinners spent watching the sunset to soup on the couch spent watching Jamie Oliver on YouTube. 

I’m taking the next week off to pack for our move but before I log off I had to give you the scoop on my very first affiliate launch part deux — what worked, what didn’t, all the things! 

Before I jump into that I just want to thank you for being here. You really are the bestest, friend, so grateful for ya. 

I checked in last week with some mostly mindset stuff that hit me at the beginning of the DCA affiliate launch. Namely, it was hella hard not to compare my bonuses, emails, and everything else to the other badass affiliates. 

The nice thing that so often happens when you acknowledge and accept something is that it loses its power. After the first few days I stopped worrying and just committed to doing my best.

(That’s all you or I can ever do if we’re being honest.) 

If you’re thinking about doing an affiliate launch at any point, here’s what turned out to be essential for me:  

• Total belief and confidence in what I’m promoting. I mean, duh but it needs to be said. 

• I knew DCA was something my audience would want to hear about. I’ve got so many talented service providers and coaches in my world who are looking to create many offers so to me DCA was the perfect next step for them. 

• An awesome relationship to you, boo, and the other cool humans who regularly read my emails. It’s my main way of connecting with people so no launch would work if I didn’t maintain a consistent commitment to showing up and giving you my best. 

• Going live and talking about my experiences with courses and answering questions. I’m admittedly not the biggest fan of live video (workin’ on it!) but it never fails to help anyone on the fence feel more confident in their decision to learn from me. 

Here’s what I’ll do differently next time: 

• It was really hard to track the effectiveness of our ads. I’ll probably create a course specific lead magnet (quiz?!) or challenge next time and run traffic to that. I love ads but my inner control freak didn’t love not knowing what worked and what didn’t. 

• More social media presence around the launch. I kinda ghosted social this summer because I couldn’t do all the things but as my team grows I’m excited to try some thangs out next time! 

• Blinders. I need to get better at not comparing myself to errybody else. 

QUOTE OF THE WEEK

Not sure if this counts as a quote but I love it so here ya go (sorry, not sure who to credit for this rando IG find!) 

WHAT I’M WATCHING 

I watched the Social Dilemma this week and now want to throw my phone in a woodchipper. 

It’s a really important film about the purposefully addictive nature of social media, email, how Google manipulates what we search for, and other dark sides of our hyperconnected culture. 

WHAT I’M READING 

Lustre by Raven Leilani — I’m not that deep into this book yet but so far the writing style is of the addictive, ultra-real variety that effortlessly pulls you into another reality. It’s about a 20 something Black woman who gets involved with a 40 something suburbanite in an open relationship, moves in with him, becomes buds with his wife, and a role model to his adopted daughter. Stranger things have happened 🤷‍♀️

See you in 2 Sundays, homie! Wish me luck as I convince Colin to get rid of all the stuff we don’t need to haul across the province. I need all the Marie Kondo vibes I can get. 

Big love and talk soon, 
Chanti xx