POP QUIZ: Whatâs the most youâve ever spent on a chocolate bar? Maybe $8.50 for a toasted almond, coconut sprinkled confection? Or white chocolate with basil and fresh strawberries đđ
I *very* happily broke my personal cocoa spendinâ record by cashing out $20 for a chocolate bar. NOT just any chocolate bar though, nuh-uh â this was a chocolate yoga bar. The label touted it as ‘the lovechild of Willy Wonka and Mary Poppins.’ Yeppp.
Actual footage of me at the till đ
Why was I so onboard to throw some dolla dolla bills? Well *rare occurrence* the marketing felt personal â itâs a yoga bar, Iâm a chocoholic yogi + the copywriting is on point = take my money, pleassse!
Also didnât hurt that the packaging used the words âblissâ and âbotanicalâ in the same sentence. I go googly-eyed for alliteration… IDK.
Compare that wordsmithery to the entrepreneurial techniques of candy classics like Kit Kat. Have you ever felt like a Kit Kat bar âgetsâ you? Like itâs red wrinkled wrapper and flakey wafers see right to the depths of your beingâŚ
I mean, I guess we all probably resonate with needing a break and itâs easy to say yes and tack $1 onto your grocery bill, but beyond that, a Kit Kat doesnât even compare to a handcrafted organic pure cacao bliss bar, am I right?
What if you attracted chocolate yoga bars instead of Kit Kat leads?
When it comes to promoting digital courses, think of your bizâs Instagram as a Kit Kat bar â racking up followers *which SHOULD NOT be mistaken for qualified leads* is a cheap, easy, and pretty low-commitment.
And that ainât always a good thing.
You might end up with a bunch of Insta followers who arenât tuned into your content. And when the time comes to get the word out about your course, only a teensy fraction (2-4% according to Sprout Social) will pause their scrolling to hear you out.
Running a business can get overwhelming really fast because there are so many people telling you what you *should* be doing đâ
Here’s the thing though, you donât need 10k IG followers, BeyoncĂŠ level confidence, a completely original idea, or recorded and finalized course lessons to successfully launch a digital course.
The difference between âamplifiersâ and âessentialsâ in your business â and permission to make marketing your course infinitely easier…
âď¸ Those extras I just mentioned are what I like to call amplifiers: social media, sexy professional branding, the best software, an expensive business coach, the list goes on.
Donât get it twisted â they can definitely help boost your visibility and establish you as an expert in your field. BUT when it comes to scoring sales, theyâre mehhh at best đ¤ˇââď¸
What you really want to focus on are the essentials: an engaged email list, and an offer that converts, and a source of traffic, which could be social but not necessarily.
Lemme break it downâŚ
How to use the essentials to increase your course sales, take unnecessary tasks off your to-do list, and build what Amy Porterfield calls âthe #1 most important asset in your online businessâ
Humble brag time⌠This whole summer Iâve barely posted on social media because, well, trying whatever I can to stay sane. My website copy is ancient. I donât have a business coach right now. I cannot for the life of me ever remember to document my life and post Instagram stories.
Donât get me wrong, I WANT to do all the things. But there are seasons in life and business where you just canât.
The important thing is I know those things arenât going to stop me from having hella profitable courses and offers.
Instead of stressing about my follower count on IG, I focus on being consistent with my email list. My list isnât big by ANY means but itâs engaged because I keep showing up, being myself, and doing what I can to provide value.
It is that SIMPLE.
SO if you want a profitable course, the first step is building even a small email list.
The best way to build an engaged email list of buyers â you know the answer, donât cha?
If I stopped hyping quizzes Iâd lose my title as Quiz Queen đ and that ainât about to happen. So hereâs three reasons why quizzes kick butt when it comes to building out your list and launching your digital courseâŚ
Maybe that gives you a clue why Amy Porterfield asked yours truly to help her create a fun, intuitive quiz for the top of her course funnel *take it right here*.
What the heck do I send this magical email list of future students?
Donât go all Houdini and disappear. The key is to keep connecting with those fine folks after you attract them. If that feels like just another thing to add to your to-dos, itâs time to look at what tasks make an impact and which ones donât.
If you’re a little stuck for ideas, try telling the story of how you came to your business. What inspired you to take your own path instead of sticking it out at your *maybe* corporate job…
List building is so freakinâ important to successfully launching your digital course. So Iâve included my Quick ân Dirty Quiz course as a bonus when you join The Digital Course Academy through me at chantizak.com/dca.
DCA is Amy Porterfieldâs comprehensive program for creating, launching, and selling your online course. It shows you exactly how to create your digital course â but how to get it into the hands of dozens or even hundreds of customers every month.
With my bonuses, youâll have everything you need to create a quiz that not only helps you build an engaged email list, but that helps you establish a connection and build trust right off the bat all while learning more about your audience, harnessing the conversion boosting powers of segmentation, and making your subscribers feel seen and supported.
Iâve got a TON of other bonuses too, mostly focused around things thatâll help you sell more of your digital course once you create it. Amyâs so good at teaching the creation part and the selling, but my bonuses will show you how to take it to the next level.
What you get for enrolling with my bonuses:
âď¸ The behind-the-scenes sales and lead generation strategies and frameworks that Amy herself uses in her business (thatâs right, I work with the AP team every day)
âď¸ The most thorough step-by-step course there is on creating and launching a course and the secrets to building an engaged audience of future buyers
âď¸ To not only have a course that converts but an effective, personalized, interactive, and empathy building quiz attracting the right people into your world whoâll be waiting in the wings ready to buy when you launch
âď¸ Launch and copy advice from a copywriter and strategist who 7-figure course creators like Amy, Jenna Kutcher, Melyssa Griffin, and more turn to for lead generation + launch support (without the 5-figure price tag)
Get more deets on my DCA bonuses right here and get ready for the kind of personal marketing that’ll convince anyone to buy a $20 chocolate bar đŤâ¨
Chanti xx
Welcome to my corner of the internet where youâll find no shortage of real talk and proven growth strategies for solopreneurs, professional creators, coaches, and service providers. Grow forth and make it rain in your business, Iâve got your back every step of the way.
Hey superstar! Iâm Chanti.
Whatâs Your
GrowthType?
This assessment will reveal your innate strengths & the growth strategies that fit you best.
Take the Quiz