Chanti is a conversion copywriter and quiz funnel strategist for change makers and brands that give a damn. She’s a marketing unicorn that believes boring is the enemy, neutral is a death sentence and real talk is the way of the future. In her spare time, you can find her at the farmer’s market, wrangling her toddler, doing downward dog or binge-watching GoT.
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From the depths of launch land, she emerges!
Changed. Grateful. And frrrreakin’ stoked to share what I learned with you, friend, on what I hope is a relaxing Sunday (*or Monday for my south hem friends)
Your weekly Sunday Setlist is officially back! Thanks for being cool with me being all up in your inbox these last few weeks.
Want the scoop on what happened with my rather haphazardly planned recent launch? Grab a cone.
First off I freaked the F out.
My voice of reason and logic, business mama, and OBM extraordinaire Sandra got a panicked Slack message from me late the night I realized I planned a huge launch over Thanksgiving and Black Friday.
“Just tell me what to do.”
Ha. Hahaha. As if it were *ever* that simple, right?
I pivoted the plan. Pushed out the dates. Thought I’d add 5 more free workshops to bridge the gap between my 3-part training series and my webinars.
And then I panicked again. Because after a big move, growing a small new human, raising other bigger, more demanding humans, serving clients, having Queen’s Gambit fomo and trying to make beautiful dream office Pinterest boards I was already feeling like this little lady…
And anytime you extend a launch, well, Chani Nicholas put it perfectly in my horoscope:
“It’s no small feat to take the raw material of your ideas and turn them into something that can hold their own in the world. It takes a tremendous amount of faith to believe that while flying through the great trapezes of development you’ll catch the next swing of insight and maybe even inspiration.”
TLDR; Launching is like flying through the air hoping to catch onto the trapeze in front of you. The longer you’re in free fall, the freakier things get.
So I backtracked again. To the original plan (that I didn’t consciously plan) of launching over Thanksgiving and Black Friday. Whew.
I have a really patient team ❤️
This was the beginning of what felt like a very Mercury retrograde influenced launch (shhh… don’t tell me Mercury wasn’t in retrograde!)
On the first day of cart open, our ‘starting now!’ webinar reminder went out 12 hours too soon.
My phone broke.
My car broke.
I forgot to *record* the webinar.
And all the while I had the nagging fear that everyone would be way too busy with the holiday and distracted by every other course creator and their grandmas slashing prices like it was going outta style.
Everything felt messy. Unpacked boxes everywhere and empty walls, tech failures, timing blunders, car borrowing, and last minute pivots all led to an existential launch crisis.
In the end, none of that shit mattered and it was the best launch I’ve ever had.
The biggest takeaways:
⇒ Perfection isn’t possible. So much is outside of our control we may as well focus on what IS: for me that was my attitude and seeing commitments through to completion even though my plans turned into pickles.
⇒ Building an email list is the BEST investment, worth the effort, lives up to the hype, and is directly tied to revenue growth and audience connection. My email list doubled, my revenue doubled. You better believe I’m doubling down on this one thing again and again and again.
⇒ Investing in a solid team is pretty high on the priorities list too. I’d be lost without my sweet crew and the complementary skill sets and support they bring to the table.
⇒ I thought running ads during Black Friday when I didn’t even have a BF offer would be crazy competitive but did it anyway. 623% ROI later and I’m glad I didn’t let my own unfounded assumptions stop me.
⇒ Planning a launch right after a move probably wasn’t super *convenient* but… life isn’t convenient. Next launch I’ll try to squeeze more space in and be more organized for everyone’s sake but for now…
⇒ I just adore you, friend and am so grateful to all the wicked cool and diverse humans hanging out in my sphere. Thank you for being here, TRULY.
Got your own launch coming up? I wanna hear about it! Hit reply, spill your existential launch worries to me and I’ll do my best to calm your nerves.
Doing some research for a little bonus training I came across this gem:
“Let’s get to the heart of the matter. The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself, and not from the copy. Copy cannot create desire for a product. It can only take the hopes, dreams, fears and desires that already exists in the hearts of millions of people, and focus those already existing desires onto a particular product. This is the copy writer’s task: not to create this mass desire – but to channel and direct it.” – Eugene Schwartz
The incredible group of business owners who joined GwQ. Seriously, it was so sweet how many of these talented folks offered up their expertise to help whoever needs it in the group. I can’t wait to see what these superstars create.
Book #1 of the Green Rider series. Have you read it? My sister convinced me to give it a try even though I find it very daunting that there are 6 more books 😳
I made you a new playlist! Dreamin’ in December it’s a little random but that’s how we dreamers do, right?
Hope you have a day filled with things that make you smile, friend.
All my love,