The goodbye 2020 ✨👋 edition - Chanti Zak - Copywriter & Funnel Strategist

THE INDEX

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Chanti is a conversion copywriter and quiz funnel strategist for change makers and brands that give a damn. She’s a marketing unicorn that believes boring is the enemy, neutral is a death sentence and real talk is the way of the future. In her spare time, you can find her at the farmer’s market, wrangling her toddler, doing downward dog or binge-watching GoT.

Chanti Zak

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Chanti is a conversion copywriter and quiz funnel strategist for change makers and brands that give a damn. She’s a marketing unicorn that believes boring is the enemy, neutral is a death sentence and real talk is the way of the future. In her spare time, you can find her at the farmer’s market, wrangling her toddler, doing downward dog or binge-watching GoT.

Chanti Zak

the blog

meet chanti 

sign up for the free email course on creating your own quiz here!

Take the most meta quiz on the internet. 

What Kind of Quiz Should You Start for Your Online Biz?

Take the 45-second quiz and get your custom quiz strategy setlist and a personalized backstage pass to more groupies (leads), ticket sales (conversions), and Rolling Stone covers (visibility). 

Take me to the quiz...
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The goodbye 2020 ✨👋 edition5 min read

Lofi Christmas chillhop is thumping in the background. I, and I imagine you, slump into the sofa heavy with all that the year has brought. 

No it hasn’t all been bad. I gratefully and guiltily admit that it’s been one of my best years despite the intensity.

Looking back at all the “2020 vision” puns I made 12 months ago I can’t help but laugh at myself. 

This year did certainly bring clarity. Crisis has a way of doing that. 

Soon the uproarious hype mixed with hope for what’s to come in 2021 will overwhelm your feeds, but let’s remember… 

We have no idea what tomorrow will bring. 

Which sounds daunting but I think it’s something to celebrate. 

A reminder to be intentional. To not do shit we hate. To not allow the expectations of others to run the show. 

As one of my GwQ students put it so perfectly this past week “my biggest fear is building a “successful” business that I actually hate.

^^Sounds like a no brainer, but if your inner GPS isn’t calibrated, it’s so easy to get lost. 

Consider this your invitation to shake off whatever sense of strife, seriousness, and obligation you’ve been slowly accumulating over the last year. 

We don’t know what 2021 will bring, but we sure as sugar plums can choose to focus on possibility through the power of personal responsibility. 

So without further adieu, here are some ideas for how you can wash away the drama and step in the new year with a fresh perspective…Flashdance style (totally watching that movie during my time off)

🎵 MINDSET MELODIES TO PRESS PLAY ON FOR THE NEW YEAR 

If you’re an astrology nerd, I don’t have to tell you this Monday, December 21st, is kiiiind of a big deal. 

Not only is it the shortest day of the year here in the North (and the longest for my South hem friends) it’s also the beginning of a 200 year cycle from earth signs to air signs. 

A new era, and a powerful time to set some intentions for what you want to create not just in the next year but in your lifetime. 

Stick with me even if you’re so not into the starry eyed mystic stuff. 

Here’s a practice you can do on this day that’ll take 20 minutes and doesn’t have to involve any incense or silk pants… 

⇒ Sit still for 5 minutes. Think about all the heavy garbage you’ve been carrying around all year. All the hard stuff. The build up. The things that make you go UGHHHH. 

⇒ Write it all down. Don’t worry about being all pretty like, just spill it, scribble, get it all out. 

⇒ Do like Daenarys and burn it all down! Seriously, bring in the light just like the solstice and set that paper and everything on it on fiyaaah. 

That’s it. Fun, right? 

If you’re feeling extra lit you could do some intention setting afterward. How will you make sure you don’t recreate the UGHHHH? Get clear on that and laugh in the face of typical new years resolutions. 

(If you want to learn more about what’s going down on the 21st, check this breakdown from Maren Altman.)

One thing that’s changed a lot for me over the last year is my relationship to social media. 

I turned my news feed off on Facebook and never looked back. I fell in love with Tik Tok for the algorithm’s ability to give me different perspectives. And I further solidified my stance that being in all the places, all the time, is not critical when it comes to building a thriving business. 

Frankly, I’m a little freaked out by what’s going on with the new policies IG is putting into play on Dec. 20 (not gonna go into great detail but they’re getting more invasive and more heavily invested in hardcore censorship). 

I’m not sure what the solution is, but I’m personally taking a break from the socials over the next 2 weeks to re-examine that relationship. 

What about you, friend? I hope you’re able to take some time and get clear on what you really want in the coming year and beyond. You freakin’ deserve it. 

🎵 HOLIDAY READS 

I think I’m finally going to read Atomic Habits by James Clear. My habits have fallen apart over the last few hectic months of moving and launching. 

🎵 WHAT I’M SIPPIN’ EGGNOG TO 

Why, the only x-mas music my hubs can tolerate of course! Bring on the Lofi Christmas playlists with smatterings of my favorite holiday tune by the one and only John Lennon. 

🎵 WHEN I’LL BE BACK

In 2021, sugar plum! Until then, I’m sending you all the cheer and virtual hot chocolate bombs. 

All my love, 
Chanti xx 

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