Estimated read time: 4 mins
It’s hard to believe Spill the Tea is almost 1 year old!
Today I want to share why I created this newsletter.
This is a story about the importance of audience <> offer alignment — and the effort that goes into creating it over time.
It’s one thing to identify something that isn’t working in your business. It’s another to put in the leg work to solve that problem.
You know all marketing is an experiment. But more than that, it’s a practice.
🍵💲 The yoga of online business 🧘♀️
🍵💲 Behind the scenes of how Spill the Tea came to be and how every issue I’ve ever written has led to THIS MOMENT 🥲
🍵💲 A special early invite to join as a founding member in my brand new communiTEA and mentorship experience, Fertile Ground 🌿
I went to my first yoga class at 16.
By 19, I was so obsessed I went to India for 6 months and did my yoga teacher training.
By 23, my yoga practice kept me sane as I became a mother for the first time and started my first business.
I’m 33 now and it’s pretty crazy to me that for 17 years I’ve found solace on my mat.
Yoga’s called a “practice” because it’s about showing up, doing the work, and letting the journey be what it is — beautiful, imperfect, different every single day.
It’s not about nailing the perfect pose, it’s about peeling back layers and finding a deeper connection each time you hit the mat.
The practice is about embracing where you are, knowing that every breath moves you forward.
In yoga, in addition to the importance of a consistent practice, there’s a lot of emphasis on alignment.
It doesn’t feel good if you’re out of alignment. You simply don’t progress without it. Worse, you do yourself more harm than good.
In 2022, I launched a program that kinda completely flopped. The main reason? My audience <> offer alignment was off.
I had an audience, but I’d built it with a very specific and very meta quiz (What Type of Quiz Should You Create for Your Biz?)
That quiz has been taken over 17,000 times.
Each of those subscribers joined my email list with the understanding that I teach and talk about quizzes and email marketing.
And I do, but I was getting bored, %FIRSTNAME%.
Is that a few years in, your natural human tendency to evolve starts to tap you on the shoulder.
Don’t get me wrong, I love helping you get to know and grow your audience.
But I love helping you with more than just that.
What I got wrong was not making that abundantly clear from the get go.
So when I launched a seemingly unrelated to quizzes program — thousands of people were… confused.
Gah, back to the drawing board I went.
I realized I needed to be building my audience with more than just a quiz about quizzes (despite that quiz leading to hundreds of thousands of dollars in revenue).
Enter: the GrowthType Assessment. A far more holistic quiz that I developed to help me start to branch out from being known as “the Quiz Queen” to something more.
But a new lead magnet isn’t enough though. I had to develop a new practice of building on the concepts I introduced in that assessment.
Alignment issues don’t resolve themselves overnight.
✨Build trust over time
✨ Walk the talk and create something that felt in alignment with the direction I want to go
✨ Call in the people who delight in reading my emails and vibe with the ideas I share, knowing that if you did that, my next attempt at creating and launching something outside the purview of what I’m known for would go a whole lot better.
Spill the Tea is both a practice and an experiment.
This week, I test my hypothesis 🤓
Tomorrow, I’m trying again. Fertile Ground — my new community and mentorship where you’ll get access to:
🌿 Coaching and guidance from yours truly
🌿 A super rad group of creators, coaches, and service providers
🌿 All the copy templates in the GREENhouse
🌿 A growing curriculum, starting with instant access to The Quiz Class and Easy Yes
+ A whole lot more.
For the lowest price I’ll ever offer it (half of what it will be the next time I launch it).
Wanna be the first to hear alllllll the details? Join the waitlist and watch your inbox tomorrow.
If you love this newsletter, I’m confident you’ll LOVE Fertile Ground even more.
I’ll share a bit more about it at the end of the free workshop I’m hosting tomorrow…
Seasons of Change 🍂
Create Your Personal Plan for Perennial Profit Based on the Seasons of Sustainable Success (+ Determine The Season You’re In RIGHT NOW In Your Business and Your Life)
Get your sweet self a spot if you haven’t already! >>
The most important parallel between yogic practice and business practice — the power of showing up.
Even when you don’t feel like it. Even when it’s scary AF and you’re sore and just wanna go back to bed.
🧋This just never stops being real…
🧋No idea 🙈
Welcome to my corner of the internet where you’ll find no shortage of real talk and proven growth strategies for solopreneurs, professional creators, coaches, and service providers. Grow forth and make it rain in your business, I’ve got your back every step of the way.
Hey superstar! I’m Chanti.
What’s Your
GrowthType?
This assessment will reveal your innate strengths & the growth strategies that fit you best.
Take the Quiz