How to Make an Offer Your Audience Can’t Refuse
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Chanti is a conversion copywriter and quiz funnel strategist for change makers and brands that give a damn. She’s a marketing unicorn that believes boring is the enemy, neutral is a death sentence and real talk is the way of the future. In her spare time, you can find her at the farmer’s market, wrangling her toddler, doing downward dog or binge-watching GoT.
Chanti Zak
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A little sapling sits in a forest, full of potential to grow strong, see its leaves change from green to brilliant orange, and host a beautiful plethora of mushrooms in its shadow. But it can only reach that potential if it has deep roots, binding it to nutrient-rich soil and stabilizing it so it can grow tall and healthy. If the roots don’t flourish, then neither does the tree and, eventually, the sapling will fail to thrive and wither away.
Now imagine that this same sapling is your burgeoning business, full of promise, and your roots are your offers. They’re why people come to you and they’re what makes your business special over everyone else’s. If your offers fail to attract, you’ll be left with rotting roots and a business bearing little fruit.
Today, we’re talking all about offers. If you’re an online entrepreneur— especially one selling courses, memberships, coaching programs, or products—this episode is for you!
Tune in and listen to episode three of The Entrepreneur’s Ecosystem. Join us as we demystify the idea of an ‘offer stack,’ cover why sharing your personal message has everything to do with your business, and tell you exactly why delivering on your offer is so important.
In This Episode, You Will Learn:
- Creating an irresistible offer is more than just the offer itself (05:09)
- In most courses, 20% of the people will get 80% of the results—and we’re striving to change that (11:34)
- Every offer you create is essentially a new business (20:08)
- When solving a big pain point, breaking things up into bite-size content will help avoid audience overwhelm (37:20)
- Bonuses are little extras that can lend support in aspects relevant to the core offer, but not necessarily essential info (47:29)
- Knowing who your ideal customer is and where they are financially are both crucial to sales success (53:21)
Tell us what you want us to talk about:
Find Out Your Own Unfair Advantage:
www.chantizak.com/unfairadvantage
Connect with Chanti:
Connect with Dawn:
Some of our quiz funnels:
https://learn.kaysemorris.com/ceo-teacher-type-quiz
https://www.consciousconversion.com/quiz/
Links we mentioned:
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