Everything You Ever Wanted to Know About List Building with Quizzes
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Chanti is a conversion copywriter and quiz funnel strategist for change makers and brands that give a damn. She’s a marketing unicorn that believes boring is the enemy, neutral is a death sentence and real talk is the way of the future. In her spare time, you can find her at the farmer’s market, wrangling her toddler, doing downward dog or binge-watching GoT.
Chanti Zak
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You’ve got the knowledge, you’ve got the drive—hell, you’ve even got the killer content! But you’re still not generating valuable leads and significant revenue. Sound familiar? One of the most frustrating parts about being an entrepreneur can be having the perfect business completely laid out, but still missing out on the volume of clients and ROI that you know your work deserves. Our favorite strategy to solve this problem? Quizzes.
Today, we’re talking about the subject we know best: quizzes and lead generation funnels. If you’re familiar with the basics, this is the episode where we’re doing a deep dive on quizzes and answer some of your most common questions.
Join us as we talk about just what is is that makes an effective quiz, why it’s important not to waste your audience’s time, and the strategy behind truly understanding who your audience is.
In This Episode, You Will Learn:
- The skinny on how Chanti started her career in the quiz world (06:11)
- The difference between a quiz designed to generate quick clicks and traffic and one designed for lead generation and an increase in revenue (13:40)
- What makes a quiz work for conversion vs just an attention grabber (30:06)
- How quizzes can help you learn about your audience on a deeper level (43:20)
- Why understanding personality types is so important to quiz building (49:28)
- The most important thing to remember when it comes to quizzes (57:35)
Tell us what you want us to talk about:
Find Out Your Own Unfair Advantage:
www.chantizak.com/unfairadvantage
Connect with Chanti:
Connect with Dawn:
Some of our quiz funnels:
- https://horizonfound.com/quiz
- https://learn.kaysemorris.com/ceo-teacher-type-quiz
- https://www.consciousconversion.com/quiz/
Links we mentioned:
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