Hey Friend! 

2 years ago I started working on a framework I call Interactive Empathy Marketing and it is *finally* coming together in a way that doesn’t resemble a toddler finger painting. 

Here’s the gist: 

IEM is a 4-part cyclical marketing and business development methodology based on a holistic framework unique to each individual business owner. IEM incorporates proven digital marketing strategies with soul focused inquiry. 

I created it for entrepreneurs who believe “it’s all connected” when it comes to marketing, funnels, business, and well… life  

Most marketing, like most ecosystems, is kinda broken. 

Bits and pieces of random best practices cobbled together, suffused with “shoulds” that don’t align with our actual visions, we throw some artificially constructed fertilizer on there and hope for the best all the while knowing: there has to be a better way. 

A way where everything fits seamlessly together. 

Where purpose merges with profit, where you can reach your targets without sacrificing trust, and most importantly, where running your business, generating leads and sales and getting amazing results for your clients and customers can feel aligned with who you are and how you want to run your life. 

Pretty excited about it and currently creating a new quiz to help you figure out how to apply this framework to your own business! 

… just gotta bring my real life baby into the world first 😉  (in less than a month, WHOAAAA.) 

As a rule I don’t like talking about things until they’re in motion or close to fruition. 

I had this boyfriend once who was all talk… 

“Let’s go to Europe next summer!” 

“I’m gonna go back to school and start working out!” 

“I’d do anything for you!” 

It solidified my philosophy of if you don’t mean it, don’t say it. 

So I want you to know I mean it, this new direction is well underway and I’m so darn stoked to have you by my side along the way. 

Hit reply and let me know if you’re interested in more behind-the-scenes insights I’m sure will develop and I pivot my focus from primarily quizzes to an entire holistic system where quizzes are just one piece of the puzzle. 

With that, I’ve officially decided to bring the Sunday Setlist to a close after the ABCs wrap up. Don’t fret though, I’ll still be showing up in your inbox on the reg. 

With that, let’s keep this kindergarten train rolling! 

The ABCs of all the things I learned in 2020 that helped me DOUBLE my revenue cont’d… (catch the other letters on my blog) 

U – Uncertainty has ALWAYS been here

Just the word alone makes me cringe now though, because suddenly it’s the focal point. The lone light on the rink at night that we’re all glued to (super Canadian reference, sorry). 

The truth is all it takes to realize the fragility of our mere existence is a look up at the billions of tiny lights above us. 

Uncertainty can be daunting and disempowering or it can be profoundly perspective shifting. One thing is certain, it is always present, pandemic or not. 

As Michael Singer says in the Surrender Experiment, 

“Am I better off making up an alternate reality in my mind and then fighting with reality to make it be my way, or am I better off letting go of what I want and serving the same forces of reality that managed to create the entire perfection of the universe around me?”

V – Virtue signalling is annoying 

There I said it. Don’t cancel me! Genuinely caring is a different story. So how do you tell the difference? I honestly don’t know the answer but here’s what I do know (and this is piggybacking on my words don’t matter, actions do philosophy) posting a bunch of memes or changing profile pictures or shaming others for not being moral enough doesn’t create real change. Daily actions, internal curiosity, and non-judgment do. 

W – When in doubt, do

Doubt isn’t normally very rooted in reality. It’s just another layer of the protection mechanisms that want us only to have babies and eat high calorie foods in a safe warm place. 

So while the above statement is definitely an oversimplification, it’s been my main strategy for when doubt comes to the forefront. Because through doing, you get data. You can inform your doubt what’s what and the more you do that the less power it has. 

The hardest letters of the alphabet are comin’ at ya next week! Still trying to figure out ‘Z’… 

🎵 WHO I’M ROOTING FOR 

The lovely Donna Wilding, a Spiritual Life Coach who created such a fun quiz on What Moon Phase Best Describes Your Personality. She’s put so much heart into this and you don’t even wanna know how many potential results there are, the care and attention Donna put in behind the scenes here is 🤯

🎵 WHAT I’M READING 

Am I too sensitive for social media? A stellar article by stellar copywriter Elyssa Jakim. There are a looooot more business owners who don’t love social media than you might think (I’m often one of them) — if that’s you, this piece is GOLD and full of many helpful strategies and alternatives to the feedz. 

🎵 WHAT I’M LISTENING TO 

This podcast on building a creative practice with Seth Godin (thanks, D!) so many great reminders in here to stop tying your creative endeavors and dreams to hard to reach goals like going viral or becoming a famous influencer. 

🎵 WHAT I’M PONDERING 

This TikTok about how the age of information is over and we’re entering the age of curation. Makes a lot of sense to me. Check it out and let me know what you think. 

Until next week, friend. 

Toute mon amour, 
Chanti xx